Wednesday, August 10, 2022

Omnia Fishing Will Simulcast Bassmaster Live From Lake Oahe As Shoppable Feed

BIRMINGHAM, Ala. — For the second time this season, fishing fans will be able to watch, learn and shop in one seamless experience during Days 1 and 2 of the Guaranteed Rate Bassmaster Elite at Lake Oahe. Omnia Fishing and B.A.S.S. have partnered to simulcast Bassmaster LIVE as a shoppable stream on Omnia’s website and mobile app.

Omnia's simulcast will identify the baits and gear used by the pros during the event, making them available for purchase in real time. Plus, new for Oahe, the shoppable simulcast will feature special guests, behind-the-scenes content and discounts.

“The response that we got from our first shoppable livestream of a Bassmaster Elite event was great,” said Matt Johnson, CEO of Omnia Fishing. “We're excited to see what the Lake Oahe event brings and will be ready with info on the gear, as well as a bunch of new goodies for viewers.”

Anglers often use their time on camera during Bassmaster LIVE to help educate anglers of all levels on how to break down a fishery and what techniques and gear will help them be most successful. The Omnia Fishing Bassmaster LIVE simulcast will provide an opportunity for enthusiastic fans to follow along as their favorite Elite anglers adjust to current conditions while Omnia’s live shopping platform guides detail-hungry anglers through the pros’ bait, rod and reel selections.

Omnia Fishing currently sponsors three Elite Series anglers — Wisconsin’s Bob Downey, who is coming off a Top 10 on the St. Lawrence River, 2021 Bassmaster Angler of the Year Seth Feider of Minnesota and South Carolina’s Patrick Walters, who has earned Century Belts in two consecutive seasons.

Fans will be able to shop along with the pros August 18-19 during the Bassmaster Elite at Lake Oahe at and on the Omnia Fishing app, which is available free in the Apple and Google Play stores.

About Omnia Fishing
Omnia Fishing is a new kind of tackle buying experience, with a massive selection plus the tools to find just the right gear for you based on the lake you fish, all powered by local anglers. See what's trending in your local area, read fishing reports organized by lake or consult with a team of Omnia experts in real time at and on the Omnia Fishing app.

About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by Mossy Oak Fishing, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series presented by Bass Pro Shops, Abu Garcia Bassmaster High School Series presented by Academy Sports + Outdoors, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic.


Media Contact: Emily Harley, B.A.S.S. Communications Manager, 205-313-0945,