HOUSTON, TEXAS – Primary Arms Optics has announced the promotion of Jeff Scheider to the role of U.S. Field Sales Manager.
Jeff joined Primary Arms Optics in 2020 as Southeastern U.S. Sales Representative, bringing experience as a key account manager for Nine Line Apparel. Since joining, he has become essential to Primary Arms Optics’ aggressive growth strategy, representing the company at key sales events around the country. His efforts created over 100% sales growth within his territory with over 60 new high-volume accounts. His depth of product knowledge and market awareness make him an invaluable asset to his retail partners, and for his success, Primary Arms is happy to offer him new opportunities as the U.S. Field Sales Manager.
In this position, Jeff will be responsible for strategizing and deploying nation-wide sales strategies for all Primary Arms Optics products, including rifle scopes, prism scopes, red dots, mounts, accessories, and merchandise. With Primary Arms Optics’ recent announcement of a massive new U.S. facility, Jeff’s contributions as manager will be more important than ever.
“Jeff is an essential part of our team, and his success in the field is backed by years of market expertise and ingenuity,” says Jennifer Biegel, Primary Arms’ Director of Optics Sales. “We’re proud to announce his promotion to the position of U.S. Field Sales Manager, where he can continue to expand and develop his sales strategy for this high-growth brand.”
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About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.
For more information on Primary Arms, visit the company website at www.primaryarms.com or contact:
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