RavenEQ, the only AI solutions provider built exclusively for outdoor brands, today announced the launch of its full suite of intelligent AI agents designed to solve the industry’s toughest customer experience and operational challenges. Purpose-built for hunting, fishing, hiking, shooting, and camping brands, RavenEQ transforms existing brand knowledge into a secure, always-on resource that delivers instant, accurate, and on-brand answers—without overloading human teams.

Outdoor brands have wrestled for years with the same problems: fragmented product knowledge, slow or inconsistent customer service, under-equipped dealer networks, and missed opportunities at retail. RavenEQ’s AI solutions address these issues head-on, creating a two-way conversation between brands and their audiences that not only answers questions but also captures valuable insights in real-time. RavenEQ’s AI agents work across every department—from customer-facing solutions that enable faster support and smarter retail experiences to internal applications that empower sales teams, streamline operations, and align product launches. Every implementation is powered by secure Retrieval-Augmented Generation (RAG) technology trained exclusively on a brand’s proprietary knowledge, ensuring accuracy, security, and brand voice integrity.

Christensen Arms Leads the Way
Among the first to put RavenEQ’s technology into action is Christensen Arms, the premier manufacturer of precision-engineered firearms. Supporting their win-at-retail efforts,the company has deployed RavenEQ to make detailed product specifications, technical guidance, and tailored recommendations instantly available—whether customers are browsing ChristensenArms.com or scanning a QR-enabled hangtag in brick and mortar locations.

“At Christensen Arms, innovation isn’t just something we put into our rifles—it’s built into everything we do,” said Shane Meisel, Vice President of Sales and Marketing at Christensen Arms. “This chatbot allows us to deliver an expert-level experience at any time of day or night, giving our customers the confidence to make informed decisions wherever they are.”

“Christensen Arms is a perfect example of a heritage brand using cutting-edge technology to stay ahead,” said Elisa DeFoe, Co-Founder and CEO of RavenEQ. “They’ve taken decades of product expertise—much of it locked deep in technical manuals—and made it instantly retrievable for customers and dealers. This is what AI activation should look like: simple, secure, and delivering measurable impact from day one.”

“Outdoor brands have been wrestling with the same customer engagement challenges for years,” added Tim Glomb, Co-Founder of RavenEQ. “AI changes the equation. It answers questions instantly, removes friction from the buying journey, empowers dealers, and helps brands win at retail—even in environments where they can’t control every detail of the in-store experience. And we can deploy it in a week or two.”

While Christensen Arms is the first firearms brand to publicly deploy RavenEQ’s AI suite, the technology is ready to solve challenges across the outdoor industry. From increasing e-commerce conversions to empowering retail staff with instant expertise, RavenEQ offers an unmatched combination of category knowledge and AI execution speed—making it the clear choice for outdoor brands serious about staying ahead.

About RavenEQ
RavenEQ, a division of Audience Approach, is the only AI solutions provider purpose-built for outdoor brands. Using secure Retrieval-Augmented Generation (RAG) technology, Ravens transform a brand’s proprietary knowledge into intelligent, always-on resources that empower employees, dealers, and consumers alike. Founded by longtime outdoor industry veterans and tech innovators delivering solutions to the likes of Pure Archery Group, Leupold, DECKED, Heartland Bowhunter among others, RavenEQ combines deep category expertise with advanced AI to help brands stay ahead of the curve. Learn more at RavenEQ.ai.

About Christensen Arms

Christensen Arms is the premier manufacturer of precision-engineered firearms, specializing in lightweight, high-performance rifles and pistols. Headquartered in Gunnison, Utah, Christensen Arms combines advanced materials, innovative design, and meticulous craftsmanship to create firearms trusted by hunters, shooters, and professionals worldwide.

Learn More:

Experience Christensen Arms’ AI-powered tools at ChristensenArms.com.

Discover how RavenEQ is redefining AI for outdoor brands at RavenEQ.ai.

Contact: Elisa DeFoe | elisa@raveneq.ai