FORT SMITH, Ark. – As this year’s Beyond the Counter series comes to a close, Walther Arms highlights Big Tex Ordnance in Conroe, Texas. The final episode features Ike Stephens, owner and founder of Big Tex Ordnance, as he shares one of his stories of an unbelievable, once-in-a-lifetime fluke that happened at the BTO Range.
Family-owned and operated by Stephens and his wife, alongside several other family members, Big Tex Ordnance has quickly become a go-to destination for gun enthusiasts and professionals alike. With a commitment to quality, a vast selection of products, and exceptional customer service, they have earned their reputation as a top-tier firearm and accessory provider.
“My advice for new firearm owners is to seek out proper training, ask questions, and learn how to properly fire and maintain your firearm. We really emphasize the importance of being comfortable and confident when handling your gun and training. We don’t want to pressure anyone into anything. Our goal is to supply all the information so that they can make the best decision for them. When it comes to first-time gun purchases, I encourage our consumers to try out multiple types so they can find the right one,” said Ike Stephens, owner and founder of Big Tex Ordnance. “It helps that our relationship with Walther is one of the best out of all the manufacturers we work with. We feel really supported with marketing, sales, and dealership of firearms, in addition to their exceptional response times and updates on new products. It’s tremendously helpful when we can easily share accurate information with our customers.”
Beyond the Counter is not just a series about firearms and gear; it’s about the people who make these stores special.
“We take pride in being a trusted resource for not only our dealers, but also our customers,” said Nick Gutierrez, dealer/buy group channel manager at Walther Arms. “Having excellent relationships, open communication, and being able to share assets with partners like Big Tex Ordnance, makes everyone involved more successful. We know they’re receiving reliable, accurate information, along with excellent service and superior quality products, which ultimately makes the customer feel confident in their firearm and have the best possible experience that Walther can provide.”
In the coming months, the Beyond the Counter series will uncover more stories from behind the counters of trusted firearms retailers across the country.
"It's your DUTY to be READY" is a message of sincerity that Walther must build the best performing firearms. It is a message to every shooter who understands the importance of firearms safety and the inalienable right to bear arms. It is a message to clearly and concisely show that Walther is doing everything in its power to support shooters everywhere with not just the absolute best in firearm innovation and performance but also access to the best training and informative firearms community. History has shown Walther's dedication to this message, beginning in 1886 and continuing today, with the innovative spirit that builds off the invention of the concealed carry gun by creating duty grade weapons such as the PDP and world-class rimfire products such as the P22 and WMP. Walther will continue its long tradition of technical expertise and innovation in the design and production of firearms to meet the demands of any customer. Excellent service and superior quality will continue to be benchmarks of Walther's success.
Laci Warden, Fire and Lace Consulting