Thursday, March 21, 2019

Pietta Firearms Purchases Early & Modern Firearms Co.

(Gussago, Italy) - Pietta Firearms, manufacturer of the finest historical and modern firearms, known for its craftsmanship, quality and dependability is proud to announce an exclusive partnership with EMF. EMF, one of the most established and premiere importers of western, replica firearms has been importing Pietta Firearms for decades, Pietta’s decision to purchase the company was simple, and they anticipate they will see the benefits of this purchase for years to come.

After almost 60 years, EMF shareholders were feeling the pressure of the increasing gun regulations and they decided it would be best to close their doors. Alberto and Alessandro Pietta of F.LLI Pietta recognized EMF’s stability in the firearms industry and stepped up to invest in EMF, with Debbie Sims stepping in as the new CEO. Since Pietta Firearms is EMF’s largest supplier, it was a win/win for both companies.

The decision to purchase and partner with EMF was based on the goal(s) of the Pietta brothers to increase their overall brand presence within the United States as well as increase the company’s retail distribution, all while maintaining a lower and more competitive price point. “We’re really excited about the future of Pietta and its presence within the United States,” said Alessandro Pietta, Vice President of Pietta Firearms. “The Partnership with EMF and establishing a great sales force will allow us to open a significant amount of new dealers. Having our own importing business and service center will allow us to provide better pricing and a higher level of customer service.”

Since the “partnership”, EMF and Pietta has expanded its sales force with the addition of multiple sales rep groups, including Jim Ferry and Associates, G.B. Stumpp, Ferguson/Keller and Frontier Sales and Marketing and reopening the Custom Firearms Shop. The Company’s mission remains the same, providing quality firearms, exceptional customer service and competitive prices. EMF will also be the repair, warranty, and logistics center for Pietta Firearms customers nationwide.

For orders and inquiries, please contact Debbie Sims at or call 800.430.1310. For media inquiries, please contact Brittany Maki at

About Pietta Firearms

Pietta Firearms is the replica/historical firearm category leader in quality, dependability and craftsmanship. Established in Gussago, Italy in 1963, Pietta was instrumental in pioneering the historical firearms category. Today, Pietta is dedicated on providing its customers with the highest quality, replica firearms of the past and innovative, modern firearms of the present. Still family-owned, Pietta is known world over and its firearms are still manufactured and the company’s owned manufacturing facility. Driven by passion and adhering to the highest quality standards, Pietta continues to carry-on the tradition that was started over half a century ago.