The Cabela Family Foundation has recently announced that their show will air on Discovery Channel and Animal Planet. “Hard Truths of Conservation” highlights the growing need for education around conservation. Moreover, the role hunting plays within it.

In the series, Dan Cabela, son of Dick and Mary Cabela who founded the outdoor-retail giant “Cabela’s” in 1961, sets out on a journey across the globe to explore the “Hard Truths of Conservation” with a myriad of experts in vastly different contexts. The series highlights sustainable use as it plays a vital role in preserving habitat for wildlife and sustaining communities at the same time and the benefits of treating wildlife resources as renewable and valuable.

“When we started shooting the pilot in 2020, I had no idea what this would evolve into one day,” said Dan Cabela, Executive Director of the Cabela Family Foundation. “To have a show highlighting conservation stories from around the world featured on Discovery and Animal Planet is truly humbling.”

Hard Truths of Conservation will begin airing April 5, 2025 at 9:00AM (ET/PT) on Discovery Channel, July 6, 2025 at 8:00AM (ET/PT) on Animal Planet, and internationally on Discovery India April 5, 2025. The series will stream on discovery+ and the Discovery GO APP.

To learn more about the Hard Truths of Conservations series, go to https://www.hardtruthsofconservation.com/. To learn more about the Cabela Family Foundation, go to https://www.cabelafamilyfoundation.org/.