Special baits get special names. The new Big Gizz from Bill Lewis is proof, as there isn’t anything quite like it. Truly a one-of-a-kind bait, the Big Gizz can act as a spoon, blade bait, or a magnum-sized lipless crankbait.

“The Big Gizz can do a lot of things well, but at the end of the day it simply catches big bass,” says Crispin Powley, GSM Fishing Senior VP. “It has all the attributes anglers love in a spoon but can also easily be fished like a blade bait or giant lipless crankbait. It casts great, falls fast, and has incredible action. There’s really nothing out there like it.”

The 6" Gizz features an adjustable snap that allows anglers to customize its action based on the scenario, as well as swivel hook hangers that increase both hookup and land ratio. Equipped with Mustad Triple Grip hooks, the Big Gizz is available in 8 awesome Bill Lewis colors. Get yours today at Baits.com or your favorite fishing retailer.

Stay up to date with all the new baits and brand announcements on Facebook as well as other Bill Lewis social media platforms.

About GSM Outdoors:

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come...that’s the GSM Outdoors guarantee!