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SHOT Show® Industry Day at the Range, the premier hands-on event held annually the day before SHOT Show®, has officially opened exhibitor registration for its 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. In addition to opening registration, a limited number of shooting positions are now available.
Industry Day provides exhibitors with a unique opportunity to launch new products, create content with top-tier media and influencers and connect directly with SHOT Show attendees in a dynamic, hands-on environment. The event continues to drive early engagement and momentum that carries into the show floor and beyond.
A select number of shooting positions are now available, including:
“Industry Day consistently gives companies the platform to generate buzz and build key relationships before SHOT Show even begins,” said Kelsey Puryear, Industry Day at the Range co-owner. “Shooting positions are limited, and we encourage interested exhibitors to secure their spot early for the industry's most influential range event.”
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Shooting Positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager
Email: Kelsey@shotshowrangeday.com
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.