NEW YORK, June 10, 2023 - Athlon Outdoors has launched a massive firearm and self-reliance editorial website they are calling the SUPERSITE, which can be found at the brand new www.athlonoutdoors.com.

The Athlon Outdoors Supersite brings together all of Athlon Outdoors’ trusted brands, including Balllistic, Tactical Life, Personal Defense World, PDW Concealed Carry, Combat Handguns, Skillset, Guns of the Old West, American Frontiersman and more into a one URL. This combined content library has more than 20,000 articles and reviews, bringing maximum coverage and unmatched expertise to readers.

“We've always wanted to harness the collective power of our assets: print titles, websites, social media, video production—everything,” said Nick Seifert, SVP/General Manager at Athlon Outdoors. “Now we have them all under one roof.”

The Athlon Outdoors Supersite allows easy access to the latest firearm news for a variety of shooting lifestyles. The Athlon Outdoors audience can now go to just one website to get the full supersite experience. They can also browse by their favorite brands or drill down into one of many categories. Athlon Outdoors continues their commitment to publishing the best product reviews, tests, roundups and articles important to the firearm and self-reliance community. This robust content library, paired with an expanded digital navigation, new landing page layouts and a better mobile experience, puts Athlon Outdoors in a dominant digital position. This newly designed website not only provides visitors more ways to discover content, but also allows for advertising partners to showcase their products in a variety of media options in an endemic firearm-friendly environment.

“This is the largest hub of content, specially curated for firearms enthusiasts, on the web, period,” said Jillian Dow, Media Manager at Athlon Outdoors.

Athlon Outdoors invites everyone to come check out the SUPERSITE and navigate around and browse the brand and category pages. Keep an eye out as Athlon Outdoors continues to expand the functionality of the supersite with more user tools. Please reach out to info@athlonoutdoors.com to provide any comments or suggestions.