In the ever-evolving landscape of e-commerce, outdoor gear manufacturers are constantly seeking innovative methods to optimize their Amazon storefronts. GRITR has introduced an advanced sales strategy: Direct to Consumer through Fulfilment by GRITR (DTC through FBG).

The DTC through FBG model offers a distinctive advantage by providing you full support and access to GRITR's industry expertise with minimal overhead costs, leading to more robust profit margins. While GRITR handles the complexities of Amazon marketplace management, brand owners can focus on core business activities, such as product development and brand strategy.

DTC through FBG Advantages:

Comprehensive Support: GRITR’s experienced team takes care of everything from listing creation and marketing to customer service and fulfillment, effectively acting as an extension of the brand without the need for additional staffing.

Control: Brand owners maintain full control over Amazon presence. This encompasses pricing, inventory management, product listings, and advertising campaigns. This level of control ensures consistent brand representation and alignment with the brand’s marketing strategies.

Transparent Cost Structure: Upon making a sale, GRITR deducts incurred expenses (Amazon fees, fulfillment costs, advertising) from the sale amount. The remaining profit goes directly to the brand owner. This model typically results in higher margins for brands, with GRITR’s commission of around 15%.

Data-Driven Strategies & Growth Potential: GRITR leverages data insights to optimize the brand’s listings, target the right audience, and fine-tune advertising campaigns. This data-driven approach ensures maximum visibility and drives consistent sales growth.

Essentially, the strategy is similar to Amazon's FBA. However, instead of selling, brand owners consign the inventory to GRITR. Its expert team then takes the reins, handling everything from listing creation and marketing to customer service. Upon a successful sale, GRITR deducts all associated expenses from the total amount before remitting the remaining profit to the brand owner.

DTC through FBG surpasses the FBA and traditional direct-to-consumer models by merging their best features. It allows brand owners to retain complete control over their Amazon presence while minimizing inventory risks and maximizing selling margins.

About GRITR

GRITR is a seasoned omni-channel retailer operating through Amazon, eBay, and other platforms as well as its brick-and-mortar store. Over the last decade, Gritr has collaborated with over 500 brands, increasing sales of their products through various channels and marketplaces.