(Riverton, Wyoming) – Lucid Optics, a leader in exceptionally designed, quality optics is pleased to bring to market their revolutionary line of riflescopes, red dot, prismatic combat optics, spotting scopes, magnifiers, and accessories. Lucid Optics has been an industry leader for over 14 years primarily selling into key distributors. The company is now taking the next step in its lifecycle by opening its product offerings to the entire industry. As a set-standard, Lucid Optics will continue to make best in class optics with innovative technology at a price that is achievable for most.

Lucid Optics was founded in 2009 by Jason and Jamie Wilson who still own and operate it today out of their home state of Wyoming. Jason is a 5th generation Wyoming native, competitive shooter, and ballistician with a graphic design and marketing degree and focus in engineering. Jamie was raised in Texas and Wyoming and worked as a uranium geologist specializing in large scale project management. Lucid Optics has always been a passion-based corporation driven by a dedication to moving optics technology forward and an unmatched level of customer service.

The Lucid Optics product line was created intentionally for precision and reliability at an incredible value. They’re bringing unique solutions to long range shooters and hunters everywhere with their rugged, high performing optics and accessories. The HD7 red dot is what first put them on the map. Designed by shooters for shooters, their extensive holographic sight line is a series of reliable optics that offer the most operator selectable features and benefits that exceed industry standards. Their new E7 was designed to withstand the physical forces of semi-automatic pistol slides and provide fast target acquisition for both pistol and carbine applications. It is expected to be on shelves and online by the middle of this year.

At SHOT Show this year, Lucid Optics also unveiled their all new P8 Optic, a groundbreaking 4X prismatic combat optic. Lucid Optics developed the P8 by utilizing the latest advancements in asymmetric lenses, polymer, and ED glass, as well as high-end phase corrected silver coated prisms. The result was the shockingly clear and this 4x optic packs a punch far above its weight class. It’s outperforming every product in the category but with an MSRP of $599, the value is second to none.

Founder and CEO, Jason Wilson tells us, “Lucid Optics was the brainchild of a passion for shooting and the outdoors. We recognized a serious need for well made, technology driven, quality optics at a price people can afford. The response we’ve received for over a decade now has shown us the products are providing real solutions for people and with the growth trajectory we’re on now, we have no plans of slowing down.”

Making customer satisfaction a priority, Lucid Optics offers a lifetime warranty on their entire line. Lucid Optics are available at finer dealers, distributors, and sporting goods stores nationwide. For more information on Lucid Optics, please visit www.lucidoptics.com or email info@lucidoptics.com. For press or media inquiries, please email bmaki@rendezvousmarketinggroup.com.

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About Lucid Optics

Lucid Optics is a Wyoming based optics and firearms accessory manufacturer that strives to offer a balance between ultimate performance quality and cost affordable products. From our flag ship HD7 to our outstanding line of riflescopes, Lucid Optics trains with and listens to the experts in the field to design and develop some of the most trusted optics in the industry. Backed by over 30 years of experience, Lucid Optics is a leader in quality affordable optics solutions.