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As waterfowlers nationwide prep their gear and dial in their setups for the coming seasons, Avian-X® reveals its lineup of all-new products for 2025, including floating shoulder loops, a pair of decoys capable of adding the natural appeal of movement to any setup, and a floating decoy bag signifying the brand’s entrance into the soft-goods market.
The newest addition to Avian-X’s motion decoy lineup are the Power Butt Kicker Duck Decoy and Tip Up Mallard, both of which deliver the ultimate in subtle, lifelike movement. Ideal for finishing groups of wise late-season ducks in windless conditions, the Power Butt Kicker features an ultra-realistic feeder butt with power-kicking webbed feet that perfectly mimic the feeding motions of live birds. When positioned at the water’s surface, the feet produce natural motion, wake and splashes reminiscent of a real mallard feeding—quickly convincing sky-bound birds to come closer for a better look. Users can choose between two modes: full-on mode for 12-plus hours of use, and intermittent mode for ample battery savings and 24-plus hours of use, to best suit the decoy’s movement to the conditions at hand. It comes complete with a high-impact power module, a lithium-ion battery and a charger to keep the deke powered up and ready to go anywhere, all season long.
Like the Power Butt Kicker, the Tip Up Mallard mirrors a live puddle duck tipping up to feed in shallow water, thanks to a patent-pending internal weight system that moves slowly along a threaded shaft, allowing it to smoothly transition from floating to a realistic tip-up posture. Incredibly effective on calm, windless days, this decoy creates enticing water disturbance and motion that’s visible from long distances. Conveniently powered by a rechargeable 6-volt lithium-ion battery, it runs for up to 12 hours on a single charge, depending on whether it’s used in Position 1, which cycles between feeding and swimming motions, or Position 2, which adds a partially upright posture to create even more lifelike movement on the water.
As for your Texas-rigged decoys, carrying them will be easier than ever this season with the brand’s new Floating Shoulder Loop systems. The tear-drop-shaped loop prevents tangles and allows for fast setup and pickup so that waterfowlers can spend more time hunting and less time sorting gear. Each loop holds up to 12 rigged decoys and even includes a molded shoulder pad for added comfort during long hauls. It is available with your choice of 6-oz. egg or mushroom-style weights.
Or simply load, tow, and go with the all-new patent-pending Floating 12-Slot Duck Decoy Bag. Designed like something straight out of a waterfowler’s wish list, it holds and floats up to 12 decoys, making setup and takedown quick and hassle-free—even in the wettest conditions. Wrapped in Mossy Oak Shadow Grass over rugged, weather-resistant DUK-TEK material, it shields decoys against water, mud, and unexpected impacts, while the 2.5″ closed-cell foam liner keeps everything afloat and a rubberized mesh drain releases water to cut drag and weight. It even has a zippered top flap that wards off dirt, dust and ice, and a 3-foot tow rope that attaches to D-rings or belt loops for effortless hands-free towing across the marsh or over open water.
This season, there’s no guesswork. No gaps. Avian-X thought of everything.
To browse the brand's complete waterfowl-hunting product lineup, visit Avian-X.com.
If you have additional questions or media inquiries, please email marketing@gsmorg.com. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.
About Avian-X®:
Since 2011, X has marked the spot—for extreme waterfowlers and turkey hunters, at least. Known today for their realism and durability, Avian-X® decoys are meticulously crafted to mirror the real thing and evaluated in the most brutal conditions by outdoorsmen who grit through the toughest hunts on days when lesser hunters stay home. The brand fortifies their expertise with a long-standing commitment to educating and introducing future sportsmen and women to everything hunting has to offer.?
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