Rifle Company Taps Mike Schwiebert as Chief Marketing Officer and Dan Rice as Vice President of Sales

Boise, Idaho… AllTerra Arms, an Idaho-based manufacturer of precision bolt-action rifles with exclusive patented technology, recently added to their growing team of industry-leading professionals. Their latest hires are Chief Marketing Officer Mike Schwiebert and Dan Rice, the company’s new Vice President of Sales.

Schwiebert heads up all aspects of brand building for AllTerra Arms including multi-media planning and advertising, industry outreach, pro-staff development, social media efforts and more. He joins the company after holding leadership management roles at Weatherby, Safari International, and PG&E. Additionally, he has 15 years of experience in nuclear security and terrorism defense training and is the founder of 832 Marketing, LLC – a full-service agency providing services to small- and mid-sized companies.

Schwiebert says, “after 40 years in the firearms industry I didn’t think there was anything that anyone could come up with to improve the bolt-action rifle. Was I ever wrong! The patented innovation that is the foundation of AllTerra Arms is a game-changer and I jumped at the chance to join the team.”

Rice leads the AllTerra Arms sales group to meet and exceed sales goals while creating and executing selling strategies and managing the sales department’s budget. He brings a wealth of experience in roles as a Senior Product Manager and Senior Director of Sales for category-leading brands like Benelli USA (Franchi) and Vista Outdoor-Tactical where he led a global sales team that included both internal and external reps.

According to Dan, “Our rifles have measurable superiority in long-range precision and reliable operation, which makes our sales opportunities immense – and that’s an exciting thing to be a part of.”

“These rifles are so precise they come with a guarantee unlike any in the industry,” Rice explains. AllTerra Arms’ guaranteed performance includes:

• Sub-1/2” 3-shot groups with premium factory ammo

• Sub-1/4” 3-shot groups with custom AllTerra Arms ammunition

• No significant change in accuracy when shooting different bullet weights

• Will never fail to cycle smoothly in all conditions

AllTerra Arms is dedicated to providing shooters and hunters with patented rifle technology for unprecedented, guaranteed long-range accuracy and a premium shooting experience. Visit www.AllterraArms.com for complete details on all rifle models, specifications and to “Build Your Rifle.” For more information contact Mike Schwiebert, AllTerra Arms Chief Marketing Officer, at Mike@AllterraArms.com. 208.722.2470