Leica Sport Optics (https://us.leica-camera.com/Sport-Optics) is dedicated to developing optical instruments of the highest standards. The company has a tradition of precision manufacturing and technological innovations which have steadily positioned the brand at the forefront of the sport optics industry and has enabled it to establish an unsurpassed standard of excellence.
We are seeking a Marketing Specialist for a full-time position based in our Allendale, NJ office. The focus of our business relates to hunting and birding activities. This position reports to the Sport Optics Marketing Manager and coordinates with a network of national and international agencies and internal teams.
The ideal candidate will have an avid interest in all areas of marketing, from print to digital, from web to consumer trade show, from graphic design to merchandising. This position will be instrumental in developing and executing national marketing initiatives. Strong writing skills are required.
Domestic travel is required on occasion. International travel may also be required from time to time.
Priorities
·Develop and execute digital ad campaigns with product specialist and respective agencies
·Develop and initiate digital marketing strategy to support product lifecycle, sales promotions and events
·Create and execute editorial/content calendar for Leica Sport Optics social media accounts
·Support trade and consumer events
·Coordinate updates to corporate website to reflect Marketing activation and Sales promotions
·Create and execute timely corporate newsletters
·Maintain US focused digital assets for partners, dealers and media
Primary responsibilities include
·Support general marketing and sales activities through social media, newsletter, print and POS material
·Develop and implement marketing activities for all channels incl. social media
·Manage digital and social media professionals and external resources such as agencies, contractors, partners and influencers.
·Develop and execute paid advertising strategy in digital space including display, video, social, search, mobile, and emerging opportunities.
·Act as liaison with Media agency that handles PR, graphic design and media planning.
·Create and maintain presentation materials (PPT, videos, etc.) to support internal and external campaign updates and sell-in meetings
·Build and maintain an archive of campaign and category digital creative assets and act as “go to” for the team for sourcing those assets
·Interface with German headquarters and various communication agencies
·Support Leica Sport Optics Marketing events prior, during and after through print ads, social media, newsletters and video creation and publishing (with 3rd party vendor).
·Support Marketing efforts through video including concept, production and online distribution
Qualifications, skills and abilities
·3+ years of experience in general marketing with a strong background in social and digital a must
·Experience / knowledge of hunting, birding and/or other serious outdoor activities is a plus
·Graphic Design abilities a plus
·Bachelor’s degree in advertising, marketing, communication, business, or related field
·Possesses strong interpersonal skills, particularly influencing and listening skills.
·Excellent verbal and written communication skills
·Take ownership of project needs/requests and ensuring they are facilitated through to completion within the required time frame.
·Trustworthy and able to work independently. Hands-on/Take charge personality.
·The ability to follow directions, sometimes from multiple sources, and determine priorities
·High level of self-motivation and energy
·Software Skills: Office 365 required, Smartsheets a plus, Salesforce a plus, Constant Contact/Mailchimp a plus
To apply:
Submit a cover letter and resume by email. Please, no “generic resumes” or “mass mailings”. Only genuinely interested candidates who submit personalized applications will be considered. References are not necessary with initial application.
Contact:
Leica Camera Inc.
Nicole Tirri