Friday, August 5, 2022

A new “skin” for GRITR Raptor

GRITR Sports & Outdoors was looking for ways to create awareness among residents of Dallas-Fort Worth beyond radio and billboards. It needed to be something unique, catchy and mobile.

Texans love trucks and when Ford built its Ford Raptor pickup – the choice was obvious. Raptor’s adventurous, go big or go home attitude resonated with spirit of GRITR. And while big tires and aggressive styling draw you in – GRITR Raptor needed a new “skin”.

After careful research GRITR Sports & Outdoors selected Car Wrap City from Carrolton, Texas ( to design, manufacture and install one of a kind custom wrap. The end result was a head turner.

“I get thumbs up and honks every day” – says Mikhail Orlov, CEO of GRITR Sports & Outdoors – “the team at Car Wrap City did an amazing job. From creating a unique base color, laying out all the elements and blending in our branding into it – it exceeded all our expectations. We have a lot of customers that come to our retail store that mention seeing our truck somewhere in the Metroplex as a reason for them discovering us and making their trip. It has been an investment that recouped itself 10 times over.”

GRITR Sports & Outdoors ( is an outdoor retailer and range, located in North Richland Hills, Texas – 15 minutes West of the Dallas, Fort Worth Metroplex.

Car Wrap City ( )is a full service marketing and graphics design company covering a broad range of services, from vehicle to architectural wraps and wide format printing.