Nashville, Tennessee – One of Groove Life’s brand partners, the National Wild Turkey Federation has announced its recent brand evolution. The NWTF is now sporting a new logo with a new tagline. The smaller tribal-like graphic now hovers over the words “Healthy Habits. Healthy Harvest.”

Founded in 1973, the National Wild Turkey Federation stands behind science-based conservation and hunters' rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative – a charge that mobilizes science, fundraising and devoted volunteers to conserve or enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting.

Much like Groove Life and many outdoor adventure brands, the NWTF is focused on investing for the future and the people in it. It only makes sense that its branding would follow suit with this mission of promoting a relationship between the younger generations and the great outdoors. The NWTF affirms that this change was a necessary adjustment after the world saw more young people than ever cultivate a deep and natural love for hunting wild game. According to a NWTF press release both the logo and tagline were, “ rigorously tested and appealed to individuals 45 and younger, a prime demographic necessary to the future of mission success.”

All of Groove Life’s NWTF gear, including rings, apple watch bands and belts showcase the new NWTF logo. All products are currently available on the Groove Life website.

About Groove Life

Groove Life launched in 2016 with the release of their flagship product, the Groove Ring. Founder Peter Goodwin wanted to wear a ring that showed his commitment to his family while meeting the demands of his work as an Alaskan guide and wilderness lodge owner. His creation not only offers durability and functionality, but rugged good looks, as well. The company has since moved its headquarters to Tennessee and now offers other products, including the first breathable watch band, the innovative Groove Belt and now the Airpods case.

Groove Life. Built for Adventure.