GRAHAM, NC— Big Rock Sports announces the promotion of Mark Charnot to Chief Operating Officer (COO). In his new role, Mark will assume responsibility for leading the Operations, Supply Chain, Human Resources, and Demand Planning initiatives.

In his prior role as Vice President of Operations, Mark provided great leadership and helped direct the BRS operations team through several challenges. He joined Big Rock in December 2018 and quickly implemented the Achieve Labor Management Program to increase efficiency and lower operating costs. Shortly thereafter, Mark led the operational integration of a major acquisition and guided Big Rock through the COVID-19 pandemic, opening and expanding a new distribution center in Charlotte to meet volume and capacity challenges.

“Mark’s promotion to COO is evidence of his leadership, expertise in distribution and logistics, and agility to support the sales of our business and brands,” said Ed Small, Chief Executive Officer at Big Rock Sports and parent company, Peak Global Holdings. “Throughout his time with Big Rock Sports, Mark has demonstrated a proactive approach for solving issues, and a relentless pursuit of service excellence for our customers.”

Mark has extensive distribution and operations experience across many different industry sectors, including transportation, food and beverage, sporting goods, and industrial power. Prior to joining Big Rock Sports, Mark spent 22 years in leadership roles with industry leaders TTX Company, Coca-Cola, Nike, and ABB. Mark started his career as a CDL Driver/Salesman at Hayes Beer (Miller) Distribution in 1996 and worked his way from the warehouse into supply chain management at TTX, while earning his B.A. in Business Technology from DePaul University and his MBA from Purdue University along the way.

About Big Rock Sports

The premier outdoor sporting goods distributor in North America, Big Rock Sports, LLC, is focused on supplying more than 15,000 retailers with the best products from over 1,200 manufacturers in the fishing and shooting sports industry. Big Rock Sports services retailers in all 50 states with 850,000 square feet of distribution facilities located in North Carolina, Minnesota, and Nevada. The company is strongly committed to protecting the rights of hunters, anglers and all outdoor enthusiasts. Big Rock Sports is a privately held company with a home office in Graham, NC. BigRockSports.com

Press Contact:
Brent Davis
Marketing Manager
Big Rock Sports, LLC.

bredavis@bigrocksports.com
Mobile: 919-559-4943