Leading Online Retailer Outpaces National Average to Kick-off the Holiday Shopping Season

[Burnsville, MN]—Guns.com celebrated a record-breaking Black Friday and Cyber Monday week as thousands of gun owners chose the leading online retailer to buy firearms, suppressors, ammo, and gear. The record number marks an 18% increase over 2024 and is the seventh consecutive year of record sales since launching its ecommerce in 2018. The increase underscores Guns.com's mission to provide gun owners nationwide with the best online shopping experience in the firearms industry.

"At Guns.com, we're committed to giving our customers the best online shopping experience in the industry to exercise their Second Amendment rights," states Jennifer Simunek, Senior Director of Marketing at Guns.com. "Our customers are helping power local businesses, and it’s encouraging to see our network of over 2,000 local brick-and-mortar gun shops across the country thrive."

Sales for local firearm retailers continue to surge on Guns.com as over 2,000 local firearm retailers connect with millions of gun owners nationwide. Online sales for local dealers increased 31% in November and are up 12% for the year compared to 2024 across new and used guns. As a marketplace, Guns.com is leading the industry forward by sending sales to thousands of local firearm retailers, helping them thrive and outpace the rest of the industry.

Gun owners will continue to have access to great deals through the Christmas and New Year's holiday season. Top brands like Smith & Wesson, StopBox, Retay, 5.11 Tactical, EOTECH, Shadow Systems, and more across the industry have partnered with Guns.com to offer holiday gift deals in the Guns.com 2025 Holiday Gift Guide. Visithttps://www.guns.com/gift-guide to see all the gift ideas from partners throughout the industry.

Brands interested in making a final holiday push and reaching Guns.com’s huge customer base this Christmas holiday season can contact Mark Lewke, Corporate Partnerships Manager, at advertising@guns.com.

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About Guns.com

Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their constitutional rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 300,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.