Pursuit Media, LLC, is pleased to announce rapid viewership growth on its digital platform, Pursuit UP. Launched in 2018, Pursuit UP has seen steady growth over the years of views and minutes viewed and has been an integral part of Pursuit’s success. The spike in viewership over the last year has propelled Pursuit UP to become a major part of Pursuit’s overall audience.

The first quarter of 2024 Pursuit UP had an increase of +77% in viewership over the previous year’s first quarter, including March 2024 being the largest single month on record with 3.3 million views. Pursuit UP programs are also performing well in another important metric, average view-time per episode, with an impressive +16% increase during the same period.

The amount of popular and diverse programming added to the schedule over the last couple of years, married to massive distribution, has been the key to the platform’s growth. Pursuit UP’s awesome lineup of programming is available to more than 100 million users across dozens of the country’s premiere streaming providers. To include Samsung’s TV Plus, Sinclair’s STIRR, Xumo Play, Glewed TV, Vidgo, FreeCast, Sling Freestream, Kloud TV, MediaCom, NOW TV, Select TV, TCL Smart TVs, Plex, and many more.

Brian Veys, VP of Research for Pursuit Media, has this to say: “The continued success and growth of Pursuit UP, particularly over the last 12 months, has been an impressive performance. It’s important for the company to have success with our digital platform to complement the linear distribution of Pursuit Channel in expanding Pursuit’s overall reach, and that’s exactly what we’re seeing in these key metrics. From a total delivery standpoint, within the last 12 months, Pursuit UP viewership has grown from roughly 25% of our combined and overall audience, to now well over 40% of company’s overall viewership.”

“To say we’re proud of this accomplishment would be an understatement.” says Rusty Faulk, Founder and CEO of Pursuit Media. “We’re celebrating 16 years of distribution with Pursuit Channel, and now 6 years with Pursuit UP. We had a vision and a goal many years ago to succeed in the streaming delivery of our content, and we’re so happy to report to our partners the success we’re having. A lot of hard work has gone into our efforts in all areas of the business, and this accomplishment on the digital side is another example of just that. Obviously, it starts with great content, so we want to thank all our partners for providing such great programming for the viewers to enjoy.” he continues.

Visit pursuituptv.com and pursuitchannel.com for a lineup of all the great fishing and hunting shows you’ll find on Pursuit Channel and Pursuit UP. See below for the many providers and apps where it exists…with no subscription required!

Reach out today to learn how Pursuit can help your business. #wearepursuit

Pursuit Programs Available This Quarter Include: Hank Parker’s Outdoor Magazine, The High Road with Keith Warren, Bass Pro Shop’s Collegiate Series, Deer & Wildlife Stories, Timmy Horton Outdoors, Sportsman’s Adventures with Captain Rick Murphy, The Scott Martin Challenge, Bass Pro Shop’s Fisherman’s Handbook, Ted Nugent’s Spirit of the Wild, Linder’s Angling Edge, Red Arrow TV, Americana Outdoors, National Walleye Tour, Let's Geaux Fishin' with Kevin Ford, Fisherman’s Digest, Mark Peterson’s The Journey Within, Inside the Wildside, Unleashed, Federation Angler, Lund The Ultimate Fishing Adventures, Fisherman’s Digest, Skeeter Bass Champs, Jimmy Houston Outdoors, Fishing & Hunting Texas, Trigger Time TV, McWhorter Rifles’ Precision Hunting TV, Angler’s Channel TV, Moss Outdoorsman, On The Hook, Hitmen, Wiebe Trapline Adventures, Gunwerks Long Range Pursuit, North American Trapper, The American Way, Legends of the Outdoors, The Real Man Show, Limitless Outdoors, Struttinbuck, Hunting with HECS, On the Road, Texas Outdoor Lifestyles, Whitetail Militia, Unleashed, USOC Adventures, Dying Breed TV, Dream Makers, Fly Rod Chronicles, Man Vs. Elk, Texas Team Trail, and many more.

About Pursuit: With majority ownership by The Bordelon Group, Pursuit Media, LLC, is the industry leader covering more homes than any other outdoor channel. In total home and user delivery, has its linear feed Pursuit Channel, active nationally to 30+ million homes via DIRECTV, AT&T U-verse HD, DIRECTV Stream, DISH Network, Sling TV HD, Comcast Xfinity, Frndly TV, Fios by Verizon HD, Centurylink Prism HD, Cox Communication HD and the National Cable Television Cooperative (NCTC). PursuitUP, is active to 100+ million users through Samsung’s TV Plus, Sinclair’s STIRR, Xumo Play, Glewed TV, Vidgo, FreeCast, Sling FreeStream, Kloud TV, MediaCom, NOW TV, Select TV, TCL Smart TVs, Plex, and many more. Additionally, PursuitUP’s VOD library is readily available online to anyone at pursuituptv.com, or by downloading the PursuitUP app available on most devices.

Media Contact:

Pursuit Media, LLC – 334.544.0701 – media@pursuitchannel.com