Monday, August 17, 2020

MidwayUSA Foundation Funding the Future of Shooting Sports


In support of NSSF’s National Shooting Sports Month, MidwayUSA Foundation is offering a variety of programs to enhance the opportunities within youth shooting sports. As the only 501(c)(3) public charity dedicated to helping communities and organizations raise funds to support their high school and college shooting teams and activities, the Foundation’s support is crucial to the future of the shooting sports industry.

Once a MidwayUSA Foundation Team Endowment is established, the easiest and most efficient way for a youth shooting team to start growing that endowment is through online donations. Every participating team has its own webpage that can receive donations and 100% of every donation benefits that team. The contribution is also matched through the Foundation’s 2020 Matching Program that is funded by Larry and Brenda Potterfield, owners of MidwayUSA.

The Matching Program can also benefit teams that conduct fundraisers to include those that utilize Foundation product grants. MidwayUSA Foundation offers participating teams and organizations top-quality products, including firearms, at no cost to conduct a community fundraiser any way they choose. Proceeds contributed to their endowment are matched. Additional funds raised with these product grants can be kept for immediate team expenses. All free fundraising products available are listed on the Foundation website.

“We understand that youth shooting teams are not all the same. There are large and small teams, high school teams, college teams, and teams of all shooting disciplines. In addition, the communities in which these teams belong are also unique. For these reasons, we work to create a variety of programs that appeal to all,” said Executive Director G. Scott Reynolds.

While matching and product grants are the longest-running programs, MidwayUSA Foundation has recently added additional fundraising assistance programs. Teams can now create custom uniforms with Battle Gear or order SSP Eyewear for discounted prices and each purchase benefits their team endowment. Other industry partners, like SKB Shotguns and Everest, also have promotions to benefit the MidwayUSA Foundation’s mission. More details can be found here.

A fun and mobile-friendly option that allows teams to compete and fundraise if they cannot be together is Peer-to-Peer fundraising. The Foundation can set up an online fundraiser for teams and team members can create their own individual campaigns. Peer-to-Peer then allows users to generate donations through their own network of friends and family by texting, emailing, or sharing on their various social media platforms.
Throughout the year, the Foundation also offers incentives to top fundraising teams. Anyone interested in funding youth shooting sports or seeking details about these programs is encouraged to visit the Foundation website [] or contact a Foundation Program Manager in their region.

About MidwayUSA Foundation

The MidwayUSA Foundation is a 501(c)(3) public charity working to sustain and grow the shooting sports industry by providing long-term funding to youth shooting teams. Every donation made is tax-deductible and allows the Foundation to assist in expanding and enhancing the leadership skills, confidence, and discipline of today's youth through shooting sports activities. The Foundation supports all shooting disciplines. For more information about how the MidwayUSA Foundation is changing the future of youth shooting sports, please visit or call 1-877-375-4570.

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