AmbassadorTrack, a leading influencer marketing platform, is proud to bring their clients an innovative new tool for determining the media value of their social media influencers. Designed to bring unprecedented transparency and accuracy to influencer marketing, this cutting-edge feature empowers brands and agencies with a fully customizable approach to evaluating influencer media value.

As the influencer marketing landscape continues to evolve, brands face growing challenges in determining the true value of influencer partnerships. AmbassadorTrack’s media value tool addresses these concerns by providing a data-driven and adaptable valuation model tailored to each influencer’s unique impact. The solution considers key performance indicators (KPIs) such as audience engagement, content reach/impressions, video views, and AI logo recognition to ensure a more precise assessment of media value.

"We have all seen companies associate a media value with sponsorships in the past, but none of them could ever tell us how it was calculated." Said Graham Johnston, President/CEO at AmbassadorTrack. "With this tool, we are setting a new standard for how influencer impact is measured. We have done the research and model our values off of monetized social accounts and then we give the client the ability to adjust the calculation to meet their needs."

Key features of the Influencer Media Valuation Tool include:

• Research Based – The baseline comes from research on how Meta and Google determine payment for monetized accounts.
• Customizable – Brands put value in different areas and this tool allows them to adjust the calculation to fit their needs.
• Even Playing Field – All influencers are measured by the same calculation.
• Transparency – Clients can clearly see how the value is calculated and make their own adjustments.

This tool reaffirms AmbassadorTrack’s commitment to innovation and excellence in influencer marketing. By providing a more accurate and transparent valuation system, the company aims to strengthen trust between brands and influencers, fostering more successful and equitable collaborations.

About AmbassadorTrack: AmbassadorTrack is a leading influencer management platform designed to help brands discover, track, and optimize their relationships with influencers. With an intuitive interface and powerful analytics, AmbassadorTrack empowers businesses to achieve impactful and data-driven influencer campaigns.

For more information on AmbassadorTrack, please contact:

Graham Johnston - graham@strydeconcepts.com

For more information on full-service management, please contact:

Scott Davis – scott@directinfluenceagency.com