Celerant Launches Geo-Fencing in Mobile Apps to Turn Nearby Shoppers into Buyers
New functionality drives foot traffic and captures impulse purchases with real-time, location-based push notifications

Iselin, NJ (Sept. 24, 2025) – Celerant Technology, a leading retail software provider endorsed by the National Shooting Sports Foundation (NSSF), has launched geo-fencing functionality in its mobile shopping and range apps. This new feature allows businesses to automatically send push notifications to customers’ phones when they enter designated areas around their store or range, helping convert nearby shoppers into buyers.

With Celerant’s range apps, retailers with shooting ranges can now leverage geo-fencing alongside lane reservations, class and course scheduling and other range management tools. Dealers can send targeted notifications to customers when they’re nearby- alerting them to open lanes, upcoming classes, special events, or promotions- driving spontaneous visits and boosting participation.

Retailers can create multiple geo-fenced zones with adjustable radii around key locations, triggering personalized notifications with custom messaging whenever customers enter these areas. This enables specialty retailers to drive foot traffic, capture impulse purchases and reach customers at the exact moment they’re ready to take action.

“Independent retailers and ranges are always looking for ways to compete with larger chains,” said Michele Salerno, CGO of Celerant. “Geo-fencing in our mobile apps lets them reach customers when it matters most- right when they’re nearby and ready to buy or participate. It’s automatic, effective and levels the playing field in a way that wasn’t possible before.”

The geo-fencing feature is available to all retailers and range operators using Celerant’s comprehensive retail software suite. To learn more, visit www.celerant.com/mobile-apps.

About Celerant Technology

Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms/.