Audience Approach, the outdoor industry's only dedicated Relationship Marketing firm, kicks off a free monthly webinar series highlighting Relationship Marketing strategies for outdoor brands. As firearm, knife and weapons brands struggle with advertising and social media censorship to drive awareness and revenue, Relationship Marketing transcends these restrictions putting brands directly in contact with their audiences. Audience Approach (formerly known as Audience Sherpa) has been delivering solutions and revenue for dozens of outdoor brands, including Bowtech, Excalibur Crossbow, DECKED and Leupold, for over 5 years.

The webinar series will explain the 3 stages of Relationship Marketing from Acquisition, Engagement and Retention. It will share examples of how to build opted-in marketable databases in order to personalize your content and offers directly to consumers using the email and sms channels. With over 10 million opted-in contacts acquired to date for outdoor brand clients, and nearly 100 million psychographic datapoints collected, Audience Approach has the deepest knowledge base on where, when and how outdoor enthusiasts buy, and in which channels.

What attendees will learn in the first webinar being held Thursday September 7th at 2pET/11aPT:

1. Stats on how email and sms are driving revenue for outdoor brands in US
2. How to use existing marketing budgets to acquire new opt-ins
3. How to collect zero-party data, including purchase intent data
4. How to personalize content and offers to achieve nearly 50% click rates
5. How simple it is to set up automation for optimal consumer journeys
6. How to drive traffic and brick and mortar dealerships and defend your shelf space
7. Which CRM/ESP platforms are best suited for weapons brands
8. Case study results from clients that have generated more than $250k per email campaign

This first webinar is hosted by Tim Glomb, Audience Approach co-founder and former director at several outdoor brands. It's free to attend. Outdoor marketeers and sales leaders are encouraged to REGISTER NOW, even if they can not attend live. The session will be provided as a video on demand event to all registrants.

Event Date: Thursday September 7, 2023

Time: 2pET/1pCT/12pMT/11aPT

Registration Link: https://bit.ly/aa-outdoorwebinar

About Audience Approach:

Audience Approach is a dedicated Relationship Marketing firm that helps brands acquire, engage and retain consumer audiences. By offering clients strategy, technology and labor services, Audience Approach focuses on collecting zero-party data and automating personalization to drive measurable lift in revenue across the email and sms channels. It serves industries such as outdoor, beverage and entertainment and has delivered over 10 million opted-in marketable contacts for brand clients such as Bowtech, Leupold, Health-Ade Kombucha, ASHOC Energy and Polar Bears International. https://www.audienceapproach.com/outdoor-industry