Sponsorship opportunities are now available for the 21st annual SHOT Show® Industry Day at the Range, taking place Monday, January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada. As the exclusive range event associated with SHOT Show, Industry Day offers the opportunity for brands to engage with media and attendees in a hands-on environment before the show officially begins.

This year’s featured sponsorships include the Media and Attendee Lunch Sponsorships, App Sponsorship and Staff On-Ground Transportation Sponsorship, designed to deliver maximum exposure and interaction with attendees throughout the day.

“These sponsorships elevate brand presence during Industry Day’s most high-traffic moments,” said Kelsey Puryear, Industry Day at the Range manager. “From powering how attendees navigate the day to fueling media and buyers between sessions, these activations help sponsors make connections with the people who shape the industry.”

The Media and Attendee Lunch Sponsorships offer high-impact visibility during the event’s peak gathering periods. Sponsors will receive prominent branding within the dining areas, reaching both the morning media group and the afternoon wave of invited attendees.

The App Sponsorship puts a brand at the fingertips of every participant via the official Industry Day mobile app, which attendees use to plan their day, view maps and access exhibitor information.

The Staff On-Ground Transportation Sponsorship places a sponsor’s branding on the shuttle system that transports the staff throughout the range, offering multiple impressions at critical touchpoints throughout the day.

These sponsorships complement a range of additional opportunities for brands looking to build early buzz around new products generate media coverage and connect with decision-makers ahead of SHOT Show.

“Industry Day at the Range has been an incredibly valuable platform for Henry Repeating Arms. It gives us the perfect opportunity to showcase our new product launches in a hands-on environment without the complexity and expense of hosting our own standalone event,” said Dan Clayton-Luce, vice president of communications at Henry Repeating Arms. “The attendee list is highly focused, who are not just evaluating and having a field day, but actively publishing content and coverage, a lot of which gets published the very same day. It's been a powerful way for us to kick off our show with immediate momentum and buzz.”

With the National Shooting Sports Foundation continuing as title sponsor through 2028, Industry Day remains the industry’s most influential hands-on event. Exhibitor space and sponsorships are limited.

To view all sponsorship options, visit shotshowrangeday.com/sponsorships.

For more information about the 2026 SHOT Show Industry Day at the Range, visit ShotShowRangeDay.com.

About Industry Day at the Range

Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.

As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.

Media Contact: Kelsey Puryear, Industry Day at the Range Manager

Email: Kelsey@shotshowrangeday.com