New Cross-Platform Event Features Latest Products in the Outdoor Industry
DENVER – It’s the ultimate celebration of America’s hunting lifestyle. Ultimate Season ’22 is a consumer’s complete guide to finding success in the field this Fall. Outdoor Sportsman Group (OSG) and its advertising partners will get outdoor enthusiasts geared up and ready to go by showcasing the “must-have” new products, while also offering a wealth of tips from hunting’s foremost experts before the air turns cooler and the leaves start to change color.
Outdoor Sportsman Group’s industry expertise will be on full display as North American Whitetail publisher and editor-in-chief, Laden Force and Haynes Shelton, respectively, will join Petersen’s Hunting editor David Draper and Game & Fish editorial director Adam Heggenstaller in a robust roundtable discussion about the state of the outdoor industry and more.
Ultimate Season ’22 content was designed to showcase great new gear and products available to outdoor lifestyle enthusiasts through OSG’s multi-platform media assets including world-class programming on Outdoor Channel and Sportsman Channel, long-form custom digital vignettes, expert editorial content that will be displayed in Game & Fish, Petersen’s Hunting, North American Whitetail magazines and websites (gameandfishmag.com, petersenshunting.com and northamericanwhitetail.com), as well as OSG’s social media portals.
“As we look forward to the Fall hunting season, we also want to look back and acknowledge the perseverance and hard work the industry has endured for the last two-and-a-half years,” Outdoor Sportsman Group Executive Vice President Advertising Sales Jason Brist said. “Ultimate Season ’22 is a true celebration of the outdoors.”
“For over 50 years Old Trapper beef jerky has been fueling the American sportsman as the ideal protein snack for the serious hunter,” Old Trapper Chief Marketing Officer Robert Leary said. “As a long-time supporter of the Outdoor Sportsman Group and outdoor enthusiasts throughout the U.S., Old Trapper is proud to continue our rich legacy of celebrating America’s hunting lifestyle through sponsorship of Ultimate Season ‘22.”
“THQ Nordic is excited to be a part of Ultimate Season ‘22 and can’t wait for fans to play Way of the Hunter, one of the most authentic hunting game experiences available,” THQ Nordic producer Jonathan Riedler said.
“FRAM is excited to be back and partnering with Ultimate Season ‘22,” FRAM Associate Marketing Manager Allison Milke said. “As a brand that understands the importance of a strong-built legacy, we value a partnership that shares the same values and drive, which is why we feel this partnership is a natural fit. We look forward to further supporting outdoor enthusiasts through the 2022 sponsorship season.”
Country music fans and outdoor enthusiasts also are encouraged to enter the eight, week-long sweepstakes featuring prize packs each week. The grand prize includes an all-inclusive trip for two to see country music duo LOCASH in concert with a special VIP meet and greet accommodations.
Ultimate Season ’22 gold sponsors include: Academy Sports + Outdoors, FRAM, Old Trapper and THQ Nordic.
Ultimate Season ’22 silver sponsors include: Browning, Can Cooker, Hornady, Moultrie, Star brite and Umarex.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of numerous established publishing assets: 15 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com