PRADCO Outdoor Brands is actively seeking a Category Director to lead the strategic vision of its Feed & Seed division, home to industry-defining brands Whitetail Institute and Ani-Logics Outdoors. This role represents a rare opportunity to shape the future of attractants, nutrition, and land stewardship products in the hunting and outdoor space.

The Category Director will be responsible for driving strategic growth across product development, marketing execution, and customer experience. This leader will oversee pricing, packaging, and promotional strategy while collaborating cross-functionally to elevate brand performance and consumer impact.

“We’re looking for someone who blends strategic horsepower with a deep respect for the land and the hunters who steward it,” said Brian Malone, VP/GM Outdoor Products Division. “This role is about more than managing a portfolio, it’s about leading a category, inspiring innovation, and delivering results that resonate from shelf to field.”

Ideal candidates will bring a track record of success in consumer goods, outdoor products, or agriculture, with a passion for retail impact, and brand storytelling.

To learn more or apply, visit PRADCO Careers.