Annual holiday guide delivers exclusive offers across firearms, suppressors, optics, ammo, and more heading into Black Friday.
Burnsville, MN – The holiday shopping season is officially underway at Guns.com. The online firearm retailer launches its 2026 Holiday Gift Guide today, bringing millions of gun owners exclusive deals, special manufacturer promotions, and savings across some of the industry's most recognized brands.
From the range to the field, customers can shop holiday deals from leading brands, including Heckler & Koch, Henry, Smith & Wesson, Holosun, Retay, Stopbox and more. Promotions span firearms, suppressors, ammunition, magazines, optics and accessories, giving gun owners more ways to find the right gear at the right price.
"Every year, the holiday season gives us an opportunity to deliver something bigger and better for gun owners, and 2026 is no exception," said David Conlan, Brand Manager at Guns.com. "We've partnered with some of the industry's biggest brands to offer an incredible selection and the convenience of shopping online while supporting more than 2,000 local gun shops. And customers can expect some of our biggest deals of the year as we head into Black Friday and the Christmas holiday season."
With record sales momentum heading into the holidays, Guns.com is once again putting its nationwide Dealer Network and manufacturing partners at the center of the season. Fueled by more than 2,000 independent brick-and-mortar firearm retailers, Guns.com drives significant business to local gun shops, with sales up 50% year over year heading into the holiday shopping season.
Explore the 2026 Holiday Gift Guide at Guns.com/gift-guide.
Turn Your Used Firearm into Holiday Cash
Gun owners nationwide can turn their used firearms into extra spending money, with the opportunity to earn up to a $50 Guns.com Gift Card bonus. Guns.com's trusted and mobile-friendly online selling system allows customers to complete their firearm submission in about two minutes by entering a few details and uploading photos. Most sellers receive a cash offer within one business day.
Learn more at Guns.com/we-buy-guns.
Black Friday Is Coming Soon
The holiday savings are only getting started. Guns.com is gearing up for its biggest shopping events of the year, with Black Friday and Cyber Monday bringing even more exclusive deals, limited-time offers and doorbusters from industry-leading manufacturers and its Dealer Network. Customers can look forward to additional holiday activations, including daily auctions, special discounts and other surprises throughout the Christmas holiday shopping season.
Gun owners can sign up for Guns.com emails at Guns.com/email-sign-up to get first access to the latest holiday promotions.
Connect Your Brand with Millions of Customers
Industry partners interested in connecting their brands with millions of gun owners this holiday season can contact Mark Lewke, Corporate Partnerships Manager, at advertising@guns.com.
About Guns.com:Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With a commitment to unwavering integrity, relentless innovation, and exceptional customer service, they deliver the best shopping experience in the firearm industry while championing the 2A lifestyle through industry-leading content, reviews, and community engagement. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 300,000 new and Certified Used firearms, the new Auctions platform, and a vast selection of suppressors, ammo, gear, and more. Experience why Guns.com stands unrivaled as the premier online marketplace for millions of gun owners nationwide.