The Outdoor Wire

Zanders and SIG SAUER Launch Dealer Promotion and Special Sale Pricing

Zanders, a premier national distributor based in Sparta, Illinois, is excited to announce a special dealer sales pricing and promotion in partnership with SIG SAUER.

Now through September 13, 2026, Zanders dealers will have the opportunity to take advantage of special sale pricing and be entered to win a pair of SIG SAUER ZULU6 HDX binoculars with qualifying purchases of SIG SAUER products.

Spend $1,000, Get an Entry

For every $1,000 spent on SIG SAUER products, dealers will receive one entry into the drawing for a pair of SIG SAUER ZULU6 HDX binoculars.

The promotion provides dealers with special sale pricing which provides the added incentive to stock up on SIG SAUER products while giving them a chance to win one of SIG SAUER's premium optical products.

There is no limit to the number of entries a dealer can earn. The more qualifying SIG SAUER products purchased during the promotion, the more opportunities dealers have to win.

"The goal of this promotion is to give our dealers another reason to take advantage of the extensive selection and sale pricing of SIG SAUER products available through Zanders," said Dan Siegler, President and COO at Zanders. "It's a great opportunity for dealers to build their SIG SAUER inventory while also having a chance to win a premium set of ZULU6 HDX binoculars."

The SIG SAUER ZULU6 HDX is designed to deliver high-performance optical clarity and a versatile viewing experience, making it a fitting prize for dealers.

Promotion Details

  • Promotion: Zanders & SIG SAUER Dealer Promotion
  • Promotion Period: Now through September 13, 2026
  • Qualifying Purchase: Any SIG SAUER products purchased through Zanders
  • Entry: One entry for every $1,000 spent
  • Prize: One pair of SIG SAUER ZULU6 HDX binoculars

Dealers are encouraged to take advantage of the promotion and sale pricing before it ends on September 13.

For complete promotion details, current SIG SAUER inventory, and ordering information, dealers can contact their Zanders sales representative or visit the gzanders.com

About Zanders: Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers' growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they're long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit: Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com