New agreement brings SCI-produced programming and short-form content to Field & Stream TV, with cross-promotion across broadcast, social, and print.
Field & Stream TV, operated by Outdoor America, and Safari Club International (SCI), the leading organization defending the freedom to hunt and promoting sustainable-use wildlife conservation worldwide, today announced a new content partnership that will bring SCI-produced programming to Field & Stream TV's FAST channels.
The partnership unites Field & Stream TV's growing outdoor lifestyle network with SCI's decades of storytelling around ethical hunting and wildlife conservation, giving viewers a deeper look at the people and purpose behind the hunting community. It also reflects a shared commitment between the two organizations to championing the outdoor way of life and the conservation work that sustains it.
For Field & Stream TV, the partnership adds another authentic voice to a network built around real stories from the field. For SCI, it's a new way to reach viewers who care about hunting's role in wildlife conservation and to bring that message to a broader outdoor audience.
"Bringing SCI's programming to Field & Stream TV lets us put the stories of ethical hunting and wildlife conservation in front of a massive, passionate outdoor audience," said W. Laird Hamberlin, CEO, Safari Club International. "This partnership extends our mission and our members' voice to viewers who care deeply about the future of hunting and conservation."
"SCI has spent more than 50 years standing up for hunters and for conservation, and that authenticity is exactly what our viewers are looking for," said Jamie Wilkinson, EVP, Field & Stream TV. "Adding SCI's content to Field & Stream TV strengthens our lineup and deepens our connection to the hunting community."
About Field & Stream TV: Field & Stream TV is committed to inspiring Americans to spend more time in the outdoors. Designed as a leading authority in outdoor sports and recreation, the platform delivers engaging content across Broadcast TV, FAST and streaming distribution, as well as the robust online Outdoor America direct to consumer storefront featuring more than 800 brands and 50,000 products. Field & Stream connects audiences with relevant, local content that encourages participation in public lands and waterways across the country.
About Safari Club International: For over 50 years, Safari Club International has been the leader in defending the freedom to hunt and promoting wildlife conservation worldwide. SCI is the only hunting rights organization with a Washington, D.C.-based national and international advocacy team, and it mobilizes more than 150 chapters and affiliate networks representing millions of hunters around the globe. Learn more at safariclub.org.