The 24/7 FAST channel is now live on Fawesome, opening a new advertising lane for shooting sports and outdoor brands as free, ad-supported streaming keeps pulling viewers away from paid subscriptions
Gun Talk Media today announced that Shooting Sports Life, its free, 24/7 FAST (Free Ad-Supported Streaming Television) channel dedicated entirely to the shooting sports lifestyle, is now streaming on Fawesome, the free streaming platform from Future Today Inc.
The addition gives Shooting Sports Life a foothold on one of the largest FAST platforms in the country and puts the channel in front of a substantially larger, measurable audience.
Fawesome and its sister platform HappyKids reach more than 75 million U.S. households, generate over 2 billion ad impressions a month, and deliver more than 850 million hours of viewing a year, with the typical viewing session running about 2.5 hours. The platform is distributed across Roku, Amazon Fire TV, Samsung TV Plus, Vizio, and LG smart TVs — several of the same living-room screens where Shooting Sports Life's audience already spends its time.
"Every new platform is another door we open for people who want shooting sports content without a subscription in the way. Fawesome brings serious scale and a serious ad infrastructure to the table, and it puts Shooting Sports Life in front of tens of millions of households that may never have found this content otherwise. This is exactly the kind of growth we set out to build when we launched the network."
— Ryan Gresham, CEO/President, Gun Talk Media
A Bigger Stage for Advertisers
The move lands as free, ad-supported television keeps taking share from paid subscriptions. FAST viewership in the U.S. is projected to hit 131.4 million users in 2026 — 54% of all connected-TV users — with total FAST viewing reaching 1.8 billion hours in a single month in 2025, up 43% year over year. Sixty-two percent of consumers now say they prefer free, ad-supported streaming over paid subscriptions, and 81% consider watching ads a fair trade-off for free content, as more than 40% of subscribers report paying for too many services and roughly a third plan to cancel at least one this year.
"Sponsors are chasing the same thing viewers are: value without the subscription fatigue. Fawesome gives us the reach and the measurement tools to prove out that value for brands who want to be in front of this audience. We're actively booking sponsorship inventory across the network right now, and the timing has never been better for outdoor and shooting sports brands to get in early."
— Ryan Gresham, CEO/President, Gun Talk Media
Where to Watch — Free
Shooting Sports Life is available now, at no cost, on the following platforms:
- Fawesome
- FreebieTV
- FreeCast
- Free Live Sports
- KlowdTV
- LocalNow
- Orka TV
- STIRR
- StreMix
- Truth+
- TugoTV
A current, up-to-date platform list is maintained at shootingsportslife.com.
Sponsorship Opportunities
With expanded reach through Fawesome and a dedicated, 24/7 audience of shooting sports enthusiasts, Shooting Sports Life offers brands an early opportunity to reach the industry's core audience at growing streaming scale. Potential sponsors and advertisers are invited to contact:
Matt Johnson, Partnership Programs, Gun Talk Media
Matt@guntalk.com