Game & Fish TV Viewership Bolsters Outdoor Sportsman Group’s Unparalleled Reach
Outdoor Sportsman Group (OSG) continues to see rapid expansion of its GAME & FISH TV platform, which saw record monthly active users and minutes viewed during the month of April and now has wrapped up Q2 with viewers tuning in to the popular new channel 10 million times during the quarter. Without a doubt, millions of viewers are discovering GAME & FISH TV's best-in-class outdoor content tailored to those who aspire to live "The Sporting Lifestyle," but what is perhaps more impressive in this age of media fragmentation is that GAME & FISH TV, OSG's new FAST (Free, Ad-supported, Streaming, TV) channel, is only the latest cog in OSG's multifaceted media machine serving some 70 million outdoors enthusiasts in the U.S. alone.*
Outdoor Sportsman Group offers those active outdoor enthusiasts diverse touchpoints across its media platforms to enrich their lives whenever, wherever, and however they wish to engage and participate. Whether they're listening to a podcast during their commute or at the gym, checking out one of our 17 Web sites or over 90 social media channels during lunch, watching our three linear channels or FAST TV in the evening, binge-watching MyOutdoorTV on the weekend, or settling down with their favorite print magazine at camp, OSG's category-leading content is being enjoyed by those enthusiasts at a higher rate than ever before and overall reach is unmatched.
While the media landscape continues to evolve, today OSG's linear networks – Outdoor Channel, Sportsman Channel, World Fishing Network, etc., are available in some 21 million cable households, representing a gross audience of more than 61 million (and Outdoor Channel regularly delivers 15X more average audience than its closest-rated competitor).** In addition, OSG's 13 leading hunt-shoot-fish print brands reach nearly 23 million readers. The related Web sites reach 6 million users, and social media boasts 4.8 million followers across an array of channels. OSG's Podcast Network has compiled over 500,000 plays, and MyOutdoorTV's solid 400,000 subscribers streamed over 4.5 million times. Plus, GAME & FISH TV is available to approximately 96% of the U.S. population on 157 million devices and was watched 10 million times – that's a lot of touchpoints and consumption during Q2 2026.
"Make no mistake, we're thrilled with the job that our GAME & FISH TV team has done and with how the channel has been received by what is clearly a sizeable and underserved audience," said Michael Carney, President & CEO, Outdoor Sportsman Group, "but we're also gratified to see the channel adding to our cumulative touchpoints and look forward to new YouTube strategies further broadening the reach and value of OSG's unmatched outdoor media ecosystem."
With its tagline, "The Sporting Lifestyle," GAME & FISH TV – the fastest growing free, ad-supported streaming TV (FAST) channel in the hunt-shoot-fish market – delivers best-in-class outdoor content to a seemingly ever-growing audience that's hungry for the healthy, outdoor lifestyle that GAME & FISH TV celebrates.
Drawn from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, GAME & FISH TV offers viewers a robust variety of programming across five exciting categories, including:
- LIVE EVENTS – Featuring live Major League Fishing professional bass fishing competitions throughout the year.
- ADVENTURE – Join in the exploits of real-life wilderness trailblazers, modern-day cowboys, mountain men, off-the-grid pioneers, off-roaders, game-changing entrepreneurs and much more.
- COOKING – Get a taste of the wild with our stellar lineup of celebrated game chefs — as they showcase delicious wild game and fish dishes you can make at home.
- HUNTING – From monster whitetails to bugling bulls, our premium hunting lifestyle programs deliver heart-pounding action at its finest.
- FISHING – Catch the excitement and feel the passion of today's angling lifestyle. Our pros will show you how to find success in some of the most amazing freshwater and saltwater fisheries on earth.
Tune in to GAME & FISH TV on The Roku Channel, Prime Video, VIZIO, Fire TV Channels, Plex, Samsung TV Plus, Truth+, OutdoorChannel.com, GameandFishMag.com, Free Live Sports, LocalNow and MyOutdoorTV with additional outlets coming soon.
Discover GAME & FISH TV today. For more information, please visit www.gameandfishtv.com.
* Source: MRI 2025 Fall Doublebase; Outdoor Enthusiast: Adults engaged in fishing, hunting or target shooting activities, watch fishing online/TV, attend fishing events, travel-based hunting/fishing participation, or are identified hunting/fishing influencers, or are members of the broader OSG audience across print, digital, and linear channels.
** Source: VideoAmp; 2026 UE data and 2Q26 Total Day delivery (vs. competitive hunting/fishing/shooting network for the Total Persons demographic).
About GAME & FISH TV: GAME & FISH TV is a premier FAST (Free Ad-Supported Streaming TV) channel dedicated to outdoor and adventure enthusiasts. Celebrating "The Sporting Lifestyle," the channel delivers a diverse lineup of high-energy, free programming, including live events, adventure stories, hunting action, expert fishing tips and wild game cooking showcases.
Backed by the extensive resources of Outdoor Sportsman Group, GAME & FISH TV draws from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network and MyOutdoorTV to offer top-tier content that captures the spirit of the outdoors. Available on leading platforms such as Roku, VIZIO, Samsung TV Plus, Prime Video, Amazon Fire TV, Truth+, Free Live Sports, LocalNow and Plex, with additional outlets constantly expanding, GAME & FISH TV brings the excitement of the great outdoors straight to your screen—at no cost.
For more information, visit www.gameandfishtv.com.