Calling Out the Entire Industry to Step Up to the Line at 37 Yards
The archery community doesn't need another boring sales pitch; it needs to get off the couch, grab its gear, and get outside before hunting season. Victory Archery is igniting a massive, peer-to-peer social media challenge designed to unite the community, talk a little trash, and prove exactly who has the precision when it counts.
Running from August 1st through September 8th, the core objective of the #Victory37 campaign is pure archery growth. We are tearing down the barriers to entry—no forms, no email captures, just pure, raw fun on social platforms.
The rules for the #Victory37 challenge are simple:
- The Setup: One arrow. 37 yards.
- The Execution: The archer films their setup, takes the shot, and walks the camera up to the target to show the real, unfiltered results.
- The Hook: The archer must verbally challenge a specific buddy on camera to step up and beat or match their shot.
- The Call to Action (CTA): Post the video, tag the challenged buddy, tag @VictoryArchery, and drop the hashtags #Victory37 and #GoShootYourBow.
To raise the stakes, Victory Archery is rewarding the archers who show up. Every Friday throughout the campaign, the internal team will select one User Generated Content (UGC) submission directly from the hashtag feed to win a custom-built dozen of Victory arrows.
Get outside. Call out your buddies. Let's see what you've got at 37 yards.
About Victory Archery: Victory Archery doesn't accept "good enough." We are a precision-obsessed team of aerospace engineers, hardcore hunters, and target champions who dictate the future of carbon arrow technology. As a vertically integrated partner of Mitsubishi Chemical Group—one of the largest carbon fiber manufacturers on the planet—we have exclusive access to the highest-grade composite materials on earth. From raw carbon fiber development to lethal finished-shaft performance, Victory controls every variable. We aren't here to participate in the archery industry; we are here to lead it. We are The Carbon Arrow Experts.