As media consumption continues to fragment across streaming and cable channels, one truth is becoming increasingly clear: broadcast television remains one of the most effective ways to deliver scalable, consistent reach. Field & Stream TV is proving that point by combining national broadcast distribution with premium outdoor programming and multi-platform engagement opportunities.
Field & Stream TV reaches audiences through a broadcast television footprint with a Comscore-rated household environment of 66,865,337 households. During Q1 2026, the network delivered an average of 7,846,904 households reached and maintained a .303 household rating, demonstrating the strength of broadcast television in connecting brands with outdoor consumers at scale.
Unlike traditional linear networks that rely on cable subscriptions and increasingly fragmented audiences, broadcast television offers broad accessibility and measurable reach. Field & Stream TV's distribution model provides advertisers with a consistent platform to connect with hunters, anglers, shooters, and outdoor enthusiasts across the country.
The network's largest producing partners reached as many as 2,625,487 households, with individual half-hour airings averaging 201,960 households reached. These audience delivery metrics provide brands with a reliable and repeatable way to engage consumers in an environment built specifically around outdoor lifestyles and interests.
While many linear television networks continue to face declining carriage and audience fragmentation, Field & Stream TV's broadcast model offers advertisers a dependable alternative. Each airing reaches a measurable audience, helping brands execute efficient campaigns without the uncertainty often associated with cable-only or digital-only strategies.
"Broadcast remains one of the most powerful and underutilized channels for reaching outdoor consumers at scale," said Jamie Wilkinson, Executive Vice President. "Field & Stream TV combines the strength of broadcast distribution with premium outdoor content, giving brands a reliable way to connect with highly engaged audiences across the country."
In addition to its broadcast footprint, Field & Stream TV extends its reach through FAST (Free Ad-Supported Streaming Television) distribution. During Q1 2026, the platform generated 94,747,560 minutes viewed and delivered content to 6,538,702 unique IP addresses, providing advertisers with additional opportunities to engage audiences across connected television and streaming platforms.
For endemic brands, the advantage is clear. While linear and streaming platforms often distribute audiences across numerous channels and services, Field & Stream TV offers a centralized solution focused on outdoor consumers actively purchasing gear, apparel, equipment, and experiences.
With flexible sponsorship opportunities, integrated FAST inventory, and extended digital distribution, Field & Stream TV bridges the gap between traditional broadcast scale and modern multi-platform engagement. The result is a media solution that delivers both reach and relevance in today's evolving media landscape.
As brands evaluate advertising investments in 2026 and beyond, Field & Stream TV continues to demonstrate that broadcast television remains a powerful driver of audience engagement and measurable results.
About Field & Stream TV: Field & Stream TV, is committed to inspiring Americans to spend more time in the outdoors. Designed as a leading authority in outdoor sports and recreation, the platform delivers engaging content across Broadcast TV, FAST and streaming distribution, as well as the robust online Outdoor America direct to consumer storefront featuring more than 800 brands and 50,000 products. Field & Stream connects audiences with relevant, local content that encourages participation in public lands and waterways across the country.