The Outdoor Wire

Beretta Heads to the 2026 AIM Grand American Championships with Onsite Demos, Gunsmithing and Retail Experience

Beretta USA announces its attendance at the 2026 AIM Grand Championships, from July 23 - August 8 at the World Shooting and Recreational Complex in Sparta, Illinois. Throughout the event, Beretta will welcome competitors, families and spectators to the Beretta building, offering firearm demonstrations, factory gunsmithing services and a selection of Beretta apparel and accessories.

Visitors will have the opportunity to experience several of Beretta's premier competition shotguns firsthand, including the DT11, 688, A400 Xcel series and a few exciting new shotguns that will be available for attendees to preview before their official launch. Beretta product specialists will be available throughout the event to answer questions and help shooters find the right shotgun for their needs.

"Our goal is to provide competitors and attendees with the opportunity to experience Beretta's latest innovations while also delivering the support they've come to expect from our team," said Enrico Maso, Vice President of Marketing and Customer Success at Beretta USA. "Whether you're looking to demo our newest competition shotguns, have your firearm serviced by our factory gunsmiths or shop official Beretta gear, we invite everyone attending the AIM Grand Championships to stop by the Beretta building."

Beretta's factory-trained gunsmiths will be on site throughout the championship, providing service and support to help keep Beretta shotguns performing at their best during competition. In addition, attendees can browse and purchase a wide selection of official Beretta clothing, accessories and branded merchandise available through the Beretta retail space.

Beretta encourages all AIM Grand Championships competitors, coaches, families and spectators to visit the Beretta building during the event to experience the latest products, receive expert service and connect with the Beretta team.

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About Beretta: Established in 1526, Beretta is the world's longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.