The Outdoor Wire

Take a Virtual Tour of the Benelli Factory in Urbino, Italy, on the Guns & Ammo Buzz Podcast

The Guns & Ammo Buzz podcast, brought to you by Watchtower Defense and Poncho Outdoors, is the official podcast of Guns & Ammo magazine. Hosted by the Guns & Ammo's editorial team, the highly informative and entertaining series draws listeners more deeply into the shooting sports community with special guests from around the industry, as well as expert reviews of all the latest firearms, ammunition, shooting accessories and related gear. With each episode, Guns & Ammo Buzz brings nearly 70 years of brand leadership and perspective to firearms development, history, innovation and use on the range and in the field. Plus, listeners can count on hearing great stories from some of the industry's most accomplished and inspiring personalities. The Guns & Ammo Buzz podcast is available now on Apple Podcasts, Spotify, YouTube and GunsandAmmo.com.

On the podcast's most recent episode (#42), "Inside the Benelli Factory: Technology, Art & Peformance," Editor-in-Chief Eric Poole is joined by Benelli Marketing Director Nick Andrews, Product Manager/Benelli USA Bret Maffett and Exhibition Shooter Steve Gould, to discuss their recent trip to Urbino, Italy, the walled, hilltop Renaissance town and cradle of Italian art culture, UNESCO World Heritage site, and headquarters of Benelli Armi S.p.A., makers of Benelli firearms. During the hour-long conversation, Poole and his guests review Benelli's incredible history, legacy of intentional design, and eye on the future, spotlighting the company's futuristic manufacturing facility that blends art with cutting-edge technology driven by artificial intelligence (AI). Topics of discussion include the use of virtual reality, predictive modeling software, 3D printing and rapid prototype capability; robotic and AI-operated manufacturing cells and quality control; electro-chemical rifling (ECR) barrel making; cryogenic treatments for barrels, bolts, and components; Advanced Impact barrel technology, the revolutionary Benelli Surface Treatment (BE.S.T.); and much more.

Previously on the Guns & Ammo Buzz podcast (#41), "From South African Combat Shooting to Pachmayr Gun Works," Field Editor Keith Wood visits with legendary pistolsmith Paul Liebenberg who shares his journey from South Africa to the forefront of making custom Model 1911s and practical shooting. Part 1 reflects on early IPSC competition, custom gun innovations, Bianchi Cup stories and the path that led Liebenberg to work for the iconic Pachmayr Gun Works.

Also on the Guns & Ammo Buzz podcast (#40), "Wild New Guns, Big Trends & Brutal Honesty," G&A's podcast team, including Editor-in-Chief Eric Poole, Managing Editor Jack Oller and Handgun Editor James Tarr, discuss new guns, bold ideas and controversy that followed the National Rifle Association's (NRA) 155th Annual Meetings & Exhibits in Houston, Texas. From the so-called "butt pump" shotgun to compact 2011s and rising 10mm trends, these are the themes that caught their eye at the NRA Show.

Other topics covered on Guns & Ammo Buzz:

  • Monthly highlights from the latest issue of Guns & Ammo magazine
  • Timely conversations on topics especially relevant to gun enthusiasts, such as this podcast about the Colorado Semiauto Ban
  • Insider looks into industry events, such as the Shooting, Hunting, and Outdoor Trade Show (SHOT Show)
  • Detailed reviews on the latest new products
  • Plus, revealing interviews of industry icons and manufacturers

Download and follow Guns & Ammo Buzz podcast today, available on Apple Podcasts, Spotify, YouTube and GunsandAmmo.com. Additionally, pick up a copy of the June issue of Guns & Ammo magazine on newsstands or subscribe online at GunsandAmmo.com.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group's publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen's HUNTING, In-Fisherman and 9 other leading magazines that reach more than 22 million readers. Outdoor Sportsman Group's network of websites, including BassFan.com, Rifleshooter.com, Outdoorchannel.com, Sportsmanchannel.com and MyOutdoorTV.com, attracts millions of annual unique visitors, and OSG produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group's broadcast entities. Visit http://outdoorsg.com for more information.