Irving, TX — Q1 2026 results are in, and Field & Stream TV continues to set the standard for reach, consistency, and performance across the outdoor media landscape. As the industry's most powerful broadcast platform for outdoor content, Field & Stream TV remains the definitive choice for endemic brands looking to execute scalable, national campaigns.
This consistent, guaranteed delivery of a single-run broadcast audience provides endemic advertisers with one of the most efficient and scalable ways to reach passionate outdoor consumers nationwide. Field & Stream TV's model enables brands to execute broad-reach strategies with reliability, accountability, and measurable impact.
"Field & Stream TV continues to deliver exceptional value for both our viewers and partners," said Jamie Wilkinson, Executive Vice President. "Our Q1 2026 performance reinforces what our partners rely on: a platform that consistently connects brands with dedicated hunters, anglers, and outdoor enthusiasts at scale."
Available in 90 million TV households nationwide, Field & Stream TV delivers premium outdoor programming weekly through local broadcast television stations. According to Comscore measurement across 66,896,498 rated households, Field & Stream TV delivered an average household reach of 175,000 viewers per single airing episode during Q1 2026. The network's highest-performing show in Q1 reached 2,449,358 households, with an average of 188,412 households per single airing episode across the series. These numbers continue to position Field & Stream TV well ahead of comparable outdoor media entities in similar time slots.
Because Comscore's measurement reflects a portion of the platform's total broadcast footprint, actual reach is significantly greater, reinforcing broadcast television's continued advantage in delivering true national scale for outdoor advertisers.
Field & Stream TV's reach extends beyond traditional broadcast. Through Regional Sports Networks (RSNs), programming is distributed weekly to an additional 20 million households at no added cost to charter sponsors. These impressions are not reflected in Comscore's broadcast metrics, providing even greater exposure and incremental value.
The network's FAST (Free Ad-Supported Streaming TV) platform also continued to see substantial growth in Q1 2026, generating 1.6 million hours viewed, 95.4 million minutes viewed, and reaching more than 11 million IP addresses. Combined with broadcast distribution, this multi-platform strategy gives partners expanded opportunities to connect with highly engaged outdoor consumers across both linear and streaming environments.
With programming specifically curated for high-intent outdoor audiences, Field & Stream TV connects brands with consumers actively purchasing gear, apparel, tools, and accessories. This audience remains heavily concentrated in key outdoor markets, including Georgia, Texas, Florida, Tennessee, and North Carolina, among others known for strong participation in outdoor recreation.
Charter sponsors continue to benefit from flexible quarterly and annual packages, bonus units on the FAST (Free Ad-Supported Streaming TV) channel, and extended reach through affiliated digital platforms. This integrated, multi-channel distribution strategy ensures brands engage consumers wherever they watch and discover content.
With one of the most consistent, measurable, and scalable audiences in outdoor media, Field & Stream TV remains the go-to partner for brands looking to expand their national footprint and build lasting connections with outdoor consumers in 2026 and beyond.
About Field & Stream TV: Field & Stream TV, is committed to inspiring Americans to spend more time in the outdoors. Designed as a leading authority in outdoor sports and recreation, the platform delivers engaging content across Broadcast TV, FAST and streaming distribution, as well as the robust online Outdoor America direct to consumer storefront featuring more than 800 brands and 50,000 products. Field & Stream connects audiences with relevant, local content that encourages participation in public lands and waterways across the country.