Country Outdoors, as seen on Field & Stream TV, is proud to announce its first-ever partnership with CMA Fest as an official media partner, delivering exclusive coverage across podcasting, television, and Fan Fair X activations during one of country music's biggest events.
At the center of the partnership is a new television special produced by Country Outdoors and airing on Field & Stream TV's FAST channels, bringing CMA Fest audiences and artist stories to outdoor enthusiasts nationwide. Filmed live during the festival, the special will feature episodes of the Country Outdoors Podcast hosted by Mary O'seill Phillips, with guests including Dustin Lynch, Waka Flocka Flame, and Jo Dee Messina.
The collaboration reflects the growing connection between country music and outdoor lifestyles while expanding Field & Stream TV's commitment to delivering authentic outdoor entertainment and cultural storytelling to its audience.
In addition to the television production, Country Outdoors will host live podcast recordings, artist interviews, meet-and-greets, and exclusive merchandise activations throughout the week from Booth #530 inside Fan Fair X.
CMA Fest welcomed approximately 98,000 attendees daily in 2025, with attendance expected to surpass that mark in 2026 as fans from around the world gather in Nashville for country music's biggest week.
"I moved to Nashville in 2016 to pursue my career. To be partnering with CMA Fest and having our content showcased on Field & Stream TV feels like a dream," said Mary O'seill Phillips, host and co-founder of Country Outdoors. "We're bringing premier talent and their stories to the forefront while creating a bridge between the country music and outdoor communities. This is such an exciting time to be working in music and outdoor entertainment."
"This partnership represents the kind of authentic, culturally relevant programming we're proud to bring to Field & Stream TV," said Jamie Wilkinson, CEO and Executive Vice President of Outdoor America. "Country music and the outdoors share a natural connection, and CMA Fest provides the perfect opportunity to tell those stories. We're excited to work with Country Outdoors to deliver exclusive content that engages and inspires our audience across the country."
Through this partnership, Field & Stream TV extends its presence into one of the country's premier entertainment events, offering viewers exclusive access to artist conversations, behind-the-scenes moments, and the personalities who share a passion for both country music and the outdoors.
The collaboration marks a significant milestone for both Country Outdoors and Field & Stream TV as they continue expanding their reach across television, digital media, podcasting, and live events while connecting audiences through authentic stories rooted in outdoor culture, conservation, hunting, fishing, and country music.
Visit Country Outdoors at Booth #530 in Fan Fair X.
Fans can stop by daily for:
- Live podcast recordings
- Celebrity and artist appearances
- Meet-and-greets
- Exclusive Country Outdoors merchandise
- Special CMA Fest content and giveaways
For media inquiries, interviews, or partnership opportunities, contact Country Outdoors.
About Field & Stream TV: Field & Stream TV, is committed to inspiring Americans to spend more time in the outdoors. Designed as a leading authority in outdoor sports and recreation, the platform delivers engaging content across Broadcast TV, FAST and streaming distribution, as well as the robust online Outdoor America direct-to-consumer storefront featuring more than 800 brands and 50,000 products. Field & Stream connects audiences with relevant, local content that encourages participation in public lands and waterways across the country.