White Bear Lake, MN - Wildlife Forever announces the release of its 2025 Annual Report, showcasing a year of proven partnerships, national outreach, and measurable conservation impact across its core programs.
In 2025, Wildlife Forever reached more than 55 million impressions nationwide, delivering critical conservation programming to youth, hunters, anglers, boaters, and outdoor enthusiasts. Through strategic partnerships, efforts included programming focused on preventing the spread of invasive species, engaging youth through the conservation arts, distributing fishing equipment to youth and families and restoring America's public lands.
"2025 was a year focused on adaptability, relationships, and looking ahead," said Pat Conzemius, President and CEO of Wildlife Forever. "From educating millions about invasive species prevention to putting fishing rods in the hands of thousands of kids and restoring critical habitat, I'm proud of our team and partners committed making a lasting difference for conservation," said Conzemius.
Click here to read the report:
Core Programs Driving Impact
Art of Conservation Fish and Bird Art Contest
Wildlife Forever's Art of Conservation programs—including the Fish Art and Bird Art Contests—reached nearly 10,000 students nationwide, engaging youth in hands-on learning that connects art, science, and conservation. These programs continue to inspire the next generation of conservationists through creative arts and environmental education.
Clean Drain Dry Initiative
Through the national Clean Drain Dry Initiative, Wildlife Forever expanded public awareness efforts to combat invasive species, educating millions of outdoor recreationists on simple, effective prevention steps. This initiative remains a cornerstone in safeguarding lakes, rivers, and fisheries across the country.
Getting Families Fishing & Boating Initiative
The Getting Families Fishing & Boating Initiative supported community events that delivered hands-on outdoor experiences to over 15,000 youth and families in 2025. Through the donation of nearly 4,000 rods and reels to volunteer angler educators, the program helped grow the next generation of anglers and conservation stewards.
Prairie City USA Habitat Restoration Division
Wildlife Forever's Prairie City USA Habitat Restoration Division restored hundreds of acres of public lands in 2025, enhancing prairie, pollinator, upland, and forest habitats. These efforts improve access to recreational opportunities, ecosystem health, and ensure sustainable landscapes for future generations.
Wildlife Forever's success is driven by strong, collaborative partnerships with leading conservation and outdoor organizations, including Bass Pro Shops, USDA Forest Service, U.S. Department of the Interior, Yamaha Rightwaters, Guy Harvey Foundation, along with numerous industry, NGOs, and state agencies.
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