SLG2, Inc., the parent company of Shoot Like A Girl, Safe LivinG, Hunt Like A Girl, and SLG2 Consulting, has released its First Quarter 2026 Report, highlighting a milestone start to the nationwide 2026 Grand Safety Tour.
The Q1 2026 Report details the organization's impact from January through March, during which 1,155 signed-in guests participated in events supported by Bass Pro Shops and Cabela's, as well as a variety of industry-leading partners across four states.
Spanning across five premier destinations – Boulder City and Las Vegas, Nevada; Daytona Beach and Gainesville, Florida; and League City, Texas – the 2026 Grand Safety Tour traveled 9,454 miles on the road in pursuit of its mission to bring safe, empowering shooting sports experiences to communities nationwide.
The report also reveals compelling insight into the real-world influence of SLG2 programming. Following their experiences, 39% of guests reported an improved attitude toward firearms, while 38% of guests introduced someone else to the shooting sports afterward. Notably, 13% of first-quarter guests had never fired a firearm prior to attending a Shoot Like A Girl event.
"What we do is so much more than event marketing," said Karen Butler, president and founder of SLG2, Inc. "When guests tell us their experiences change the way they think about shooting sports, safety, or even their own confidence, it reinforces exactly why this mission matters."
Additional data in the report highlights strong consumer purchase intent, with 72% of guests indicating plans to purchase a firearm–either immediately or in the future–following their SLG2 experience. On the archery side, 33% of guests expressed commitment to purchasing a bow after shooting in the Shoot Like A Girl trailer.
The 2026 Grand Safety Tour is currently scheduled to visit more than 20 destinations this year, including military installation; NASCAR speedways; and Bass Pro Shops and Cabela's grand openings across the country.
The full Q1 2026 report is available at Shoot Like A Girl.
For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow along on Facebook and Instagram.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2's iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base.
For more information, visit SLG2inc.com.