Oakland, MI — Bleecker Street Publications, the digital media company behind leading firearms and outdoor brands such as Athlon Outdoors and Athlon Untamed, today announced the complete redesign and relaunch of GAT Deals, a next-generation deals platform built to help firearms enthusiasts quickly find the best prices on guns, ammunition, tactical gear, and shooting accessories.
The relaunch marks another major expansion move for Bleecker Street Publications following its recent acquisition of Gun University, further strengthening the company’s growing footprint across the firearms media and enthusiast marketplace.
At the center of the redesigned platform is GAT Deals’ new flagship Ammo Finder, a powerful search engine that gives users access to more than 70,000 live ammunition listings aggregated from major online retailers. Built to solve one of the firearms community’s most persistent frustrations, finding in-stock ammunition at competitive prices. The Ammo Finder delivers real-time inventory visibility alongside advanced comparison tools designed to save users both time and money.
Unlike traditional deal aggregators cluttered with expired listings and outdated inventory, the new GAT Deals platform emphasizes live, in-stock search functionality, allowing shooters to quickly locate available ammunition without wasting time navigating unavailable products.
The redesigned Ammo Finder includes advanced filtering capabilities that allow users to sort and refine results by: Ammo type and caliber, retailer, price per round, total unit price and budget-friendly deals for any price point.
Current outdoor retailers and ammunition manufacturers interested in listing products on the platform can contact Bleecker Street Publications directly at charles@bleeckerstreetpublications.com to be included within the expanding Ammo Finder network.
The platform was built to serve both bargain hunters searching for the lowest possible cost-per-round and premium buyers looking for specific loads, defensive ammunition, match-grade cartridges, or hard-to-find calibers.
To celebrate the launch of the new Ammo Finder, GAT Deals is also kicking off a special giveaway promotion running now through the end of June. One winner will receive a $500 gift card to Ammunition Depot, giving shooters the opportunity to put the new search platform to immediate use stocking up on ammunition of their choice.
The promotion is designed to highlight the speed and effectiveness of the new Ammo Finder system while giving back to the firearms community that inspired the platform’s development. Users can explore live inventory, compare pricing across retailers, and enter for a chance to win while navigating the newly redesigned experience.
“The new GAT Deals experience was built to save shooters time and money by making ammo discovery faster, smarter, and more transparent,” said Bleecker Street Publications CEO Charles Anderson. “Consumers are tired of bouncing between retailer websites trying to figure out what’s actually in stock and competitively priced. We built a system designed to solve that problem directly.”
In addition to the new Ammo Finder, the fully redesigned website introduces a significantly faster and more responsive interface optimized for both desktop and mobile users. Simplified navigation, enhanced search architecture, and transparent side-by-side pricing comparisons make it easier for consumers to identify the best value across multiple retailers in seconds.
The new platform also reinforces GAT Deals’ broader mission of helping consumers save money across the firearms and tactical industry through constantly updated listings, curated promotions, and real-time product discovery tools.
The firearms community has long voiced frustration over the difficulty of tracking ammunition availability during fluctuating market conditions, especially during periods of high demand. Online discussions across enthusiast forums and social platforms consistently highlight the need for faster, more reliable ammo comparison tools capable of surfacing live inventory and transparent pricing.
With its relaunch, GAT Deals positions itself as a modern destination for discovering firearms deals, monitoring ammunition availability, comparing retailer pricing, and helping shooters make smarter purchasing decisions in real time.
About Bleecker Street Publications: Bleecker Street Publications is a media company specializing in digital content across firearms, survival, tactical gear, and outdoor living. Since acquiring Athlon Outdoors in 2023, Bleecker Street Publications has expanded its portfolio, producing engaging, expert-driven content for enthusiasts and professionals alike.
Their popular titles include Athlon Untamed, RottenGunReviews.com, Ballistic, Tactical Life, Personal Defense World, Combat Handguns, Gun University and GAT Daily. Covering everything from expert reviews and training guides to industry news and beginner resources.
To learn more visit GAT Deals or follow Athlon Outdoors and Bleecker Street Publications on Facebook, Instagram, and Open Air Media.