Debut author Joe Betar launches onto the thriller scene with HAMMER, a gritty, emotionally charged action thriller that blends brutal realism, modern conspiracy, cartel violence, and deeply personal stakes into a relentless cinematic ride.
HAMMER follows Jack "Hammer" Garrett, a retired UFC world champion who walked away from violence hoping to build a peaceful life on his Texas ranch. But after a devastating personal tragedy destroys everything he loves, Garrett is forced back into a brutal world of corruption, covert agendas, and deadly enemies operating in the shadows.
Fueled by grief and vengeance, Garrett becomes a one-man force against powerful figures who underestimated the wrong man.
Drawing from a remarkably diverse professional background, Betar brings an uncommon level of realism and authenticity to the genre. His career has spanned healthcare, corporate leadership, media production, conservation work, and international operations across four continents. A Registered Nurse, corporate executive, magazine publisher, television producer, and podcast host, Betar infuses HAMMER with firsthand knowledge of high-pressure environments, tactical realities, and the emotional cost of violence.
"I wanted to write a thriller that felt grounded, emotional, and cinematic," said Betar. "The action matters because the characters matter. HAMMER is ultimately about loss, loyalty, survival, and what happens when a man with nothing left to lose decides to fight back."
Early readers have praised HAMMER for its fast pacing, emotional depth, and hard-hitting realism, drawing comparisons to authors such as Jack Carr, Lee Child, Vince Flynn, and Taylor Moore.
"HAMMER is a roller coaster of personal conflict, avarice, and retribution across three continents. Joe's protagonist, Jack Garrett, brings a conflicted, relatable character forced to evolve from the role of victim to that of avenger. Revenge thriller fans…strap in for a bumpy ride." – Jack Carr, #1 New York Times Bestselling Author of The Terminal List, True Believer, Savage Son, The Devil's Hand, In the Blood, Only The Dead, Red Sky Mourning, Cry Havoc, The Fourth Option, and Beirut
In addition to his work as an author, Betar's award-winning creative projects have earned recognition from the MarCom Awards, NYX Awards, Davey Awards, GDUSA, Communicator Awards, AVA Digital Awards, and the Lone Star Emmy Awards.
HAMMER is available now through major retailers including Amazon, Barnes & Noble, Walmart, Target, and independent bookstores through Ingram distribution.
BOOK DETAILS
Title: HAMMER
Author: Joe Betar
Genre: Thriller / Action Thriller / Suspense
Availability: Paperback and eBook
Retailers: Amazon, Barnes & Noble, Walmart, Target, and independent bookstores
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