The Outdoor Wire

The High Road with Keith Warren Highlights PyramydAir's Expansion into Archery E-Commerce

WATCH NOW: https://bit.ly/3NgPKVX 

Carney, OK – March 23rd - The High Road Group announces the release of a brand-new episode of The High Road with Keith Warren, now airing on Pursuit Channel and streaming across The High Road Group's digital platforms. Produced as a multi-platform marketing asset for the outdoor industry, this program spotlights the growing archery category at PyramydAir.com and demonstrates how compelling content can drive awareness and retail engagement.

Filmed at The Refuge Whitetails of Oklahoma, host Keith Warren puts modern archery gear to work as part of an ongoing deer management program. By selecting archery equipment over firearms, Warren showcases ethical harvest methods, product performance, and the increasing demand for high-quality archery equipment in the whitetail market.

The episode also follows Air Venturi's Emily Phillippi as she travels to Texas to join High Road co-host Johnny Piazza on a feral hog control hunt using crossbows—highlighting practical applications for archery equipment in real-world land management scenarios. The program demonstrates how PyramydAir's new online archery offering supports hunters, ranch managers, and outfitters seeking reliable gear from a trusted e-commerce source.

"For more than four decades, our mission has been helping outdoor brands connect with serious hunters," said Warren. "This episode shows how integrated storytelling across television, YouTube, and social media can accelerate product awareness and deliver measurable results for our partners."

Assets from this production—including broadcast segments, vertical social clips, product-focused tutorials, and behind-the-scenes footage—are being repurposed across all High Road channels, maximizing ROI for sponsors and retailers seeking content that converts.

Manufacturers, distributors, and dealers interested in collaborative content opportunities with The High Road Group are encouraged to contact keith@highroadhunting.com.

The High Road with Keith Warren
The High Road with Keith Warren airs four times weekly on the Pursuit Channel (DirecTV 604) — Mondays at 2:00 a.m. and 3:00 p.m., Tuesdays at 10:30 a.m., Thursdays at 12:00 a.m. and 9:00 p.m. (EST), and Saturdays at 10:00 p.m. Watch full episodes online at www.highroadhunting.com and https://www.youtube.com/@HighRoadHunting.

About The High Road Group: The High Road Group is the premier content creation partner for manufacturers and distributors looking to elevate their brand in today's competitive outdoor marketplace. Specializing in dynamic storytelling, high-impact video production, and strategic digital integration, The High Road Group delivers professional, results-driven media designed to showcase products in real-world hunting and outdoor applications. With decades of experience, unmatched credibility, and a proven ability to engage passionate hunters nationwide, the team creates customized content that drives brand awareness, product demand, and consumer trust. The High Road Group also develops multi-platform digital assets, social media campaigns, and dealer-support content that help outdoor brands stand out and grow. Whether you need compelling product demonstrations, field-tested gear integrations, or large-scale promotional media, The High Road Group has the expertise and reach to deliver measurable results for your brand.