Hook & Barrel Magazine, The Lifestyle Magazine for Modern Outdoorsmen, is pleased to announce the appointment of Cameron Willis as Head of Digital Strategy. In this role, Willis will lead the brand's digital initiatives, collaborating across departments to strengthen Hook & Barrel's online ecosystem and expand its reach.
With extensive experience in digital content operations and audience growth, Willis brings a decade of international expertise in media, journalism, and brand strategy across the UK, U.S., and UAE.
Willis holds a BA (Hons) in Journalism from Edinburgh Napier University and an MLitt in Digital Journalism from the University of Strathclyde. Since then, he has worked across print and online journalism, public relations, and digital marketing, focusing on the publishing, e-commerce, and lifestyle media sectors.
Hailing from rural Scotland, Willis has been immersed in outdoor culture from a young age, cultivating a lifelong connection to nature and a deep appreciation for the outdoors.
"Hook & Barrel has built a uniquely powerful voice and a highly engaged community in the modern outdoor space," Willis said. "I see tremendous opportunity ahead and look forward to helping the brand continue to evolve and thrive in the digital landscape."
To view the full Hook & Barrel team, visit www.hookandbarrel.com.
About Hook & Barrel Magazine: Hook & Barrel is the lifestyle magazine for modern outdoorsmen, focusing on hunting and fishing, style and trends, outdoor culture, celebrities, food and drink, fitness, music, travel, and adventure.
For media inquiries, please contact:
Niki Morrison
Director of Marketing and Public Relations
Hook & Barrel Magazine
niki@hookandbarrel.com