Guns.com launches its new national campaign, "Stop Scrolling, Go Train," presented by Walker's. With spring right around the corner, it's time for gun owners to put down their phones and head to the range. Running from March 16 through May 31, 2026, Guns.com customers will save big with rotating promotions on firearms, suppressors, ammo, optics, and range gear - everything they need to get out and train.
"At Guns.com, we believe training is as essential as firearm ownership," says Dave Conlan, brand manager at Guns.com. "Alongside partners like Walker's and HK, we're encouraging our customers to get in the reps and build their confidence. Whether it's dry-fire practice at home or live fire at the range, now is the perfect time to stop scrolling and go train."
Exclusive Giveaways
Alongside ongoing sales, Guns.com will host several giveaways: a weekly $100 gift card drawing each Friday, plus three larger partner giveaways featuring firearms, optics, and range equipment from top brands. The first package launches today, valued at over $6,000. Prizes include:
- Heckler & Koch VP9A1 K pistol
- Heckler & Koch MR556 A4 rifle
- Vortex Strike Eagle 1-8x24 FFP
- Vortex Defender-CCW Micro Red Dot
- GSM Accessory Package
- 5.11 Tactical Range Ready Backpack
Training Content and Community Participation
Industry partners and content creators, such as world champion competitive shooter Max Michel, will share training content under the "Stop Scrolling, Go Train" theme across Guns.com's website and social media channels. Gun enthusiasts can access a library of educational content crafted by Guns.com's editorial team with topics that include improving accuracy, dry fire, speed drills, optics setup, holster work, and gear selection. Gun owners are encouraged to join the movement by sharing their range training and tagging Guns.com on Facebook, Instagram, and X.
The campaign will be promoted across Guns.com's website, marketing emails, e-newsletters, social media channels, and partner platforms throughout the spring. Visit https://www.guns.com/go-train to learn more about the campaign.
If you are a brand interested in reaching millions of gun owners coast to coast, contact Mark Lewke, corporate partnerships manager, at advertising@guns.com to partner during the campaign.