SPARTA, IL – Zanders, a premier national distributor based in Sparta, Illinois, is excited to announce a strategic partnership with Ruger for a special product launch event scheduled for January 20, 2026, at 11:00 a.m. PT. This exclusive event will showcase several of Ruger's newest and most anticipated firearm introductions, giving dealers an in-depth look at the innovation, performance, and craftsmanship Ruger is known for.
During the launch event, Ruger will review the following new and updated models in their lineup:
– New Ruger® 10/22® Variants
– LCP MAX® READYDOT™
– NEW RXM
– Hawkeye® Hunter
– Harrier
– American® Gen II
Attendees can expect detailed product overviews, key selling features, and insights into how these firearms fit into today's market demand across rimfire, personal defense, hunting, and sporting rifle categories and learn about custom dealer programs exclusive to attendees of the event.
"Ruger continues to be one of the most trusted, iconic and innovative brands in the firearms industry," said Danny Siegler, President and COO at Zanders. "We're excited to partner with Ruger on this launch event to help our dealers better understand these new offerings and how to position them successfully at retail."
Zanders encourages dealers to participate in the event to gain early insight into Ruger's latest releases and take advantage of upcoming opportunities tied to these new product launches. In addition, Zanders will be giving (1) Ruger RXM Exclusive Guns away during the event, dealers must sign up to be entered to win.
For more information, dealers should contact their Zanders sales representative.
About Zanders: Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers' growth and success remains our top priority.
"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they're long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."
Dealers interested in setting up a new account with Zanders please visit: Zanders new dealer signup
For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com