Winchester® Ammunition and White Flyer® Targets return to the SHOT Show in 2026 with an incredible assortment of new products including premium centerfire rifle, shotshell, and rimfire offerings, expanded offerings in existing product lines, and its USA 250th Anniversary commemorative ammunition series.
Winchester Ammunition and its licensed products, along with White Flyer Targets will be showcased in booth 11831, providing media and industry attendees a legendary experience with America's most storied brands.
Winchester Ammunition celebrates 160 years of legendary excellence in 2026. Since 1866, Winchester has remained at the forefront of engineering excellence and new technology in the development of products for hunters and sport shooters throughout the world.
Stay tuned January 19 – 24 for all new launches and information about 2026 Winchester Ammunition new products on Instagram, Facebook, X, and Winchester.com.