Ralph and Vicki Cianciarulo, hosts of The Choice TV show and founders of Content King Media, are excited to continue and expand their long-standing partnership with SPYPOINT, a relationship built on trust, collaboration, and a shared passion for the outdoors and the hunting community.
What began as a professional partnership has grown into a true collaboration rooted in friendship, integrity, and a mutual commitment to elevating the industry through authentic storytelling and meaningful connections.
"Our partnership with Content King Media reflects the essence of true collaboration. It's grounded in trust, shared values, friendship, and the kind of dedication that lifts everyone higher. Ralph, Vicki, RJ, and Aubrey never fail to inspire us with their passion for the outdoors and genuine dedication to the hunting community."— Julie Ouellette, Senior Director, Brand Marketing, SPYPOINT
As the partnership continues to evolve, the Cianciarulo family is entering an exciting new chapter with the increased involvement of the next generation. RJ and Aubrey Cianciarulo are taking on larger roles within The Choice and Content King Media, bringing fresh ideas, creativity, and energy while honoring the legacy Ralph and Vicki have built over decades.
"Seeing RJ and Aubrey step into greater roles makes this partnership even more meaningful," said Ralph Cianciarulo. "It's about family, relationships, and continuing to do things the right way."
Vicki Cianciarulo added, "We're incredibly grateful for the trust and friendships we've built with partners like SPYPOINT. We're excited for what the future holds and can't wait to see where this next chapter takes us."
Together, Ralph, Vicki, RJ, and Aubrey Cianciarulo look forward to expanding the partnership with SPYPOINT, creating impactful content, and continuing to serve and inspire the hunting community for generations to come.
About Content King Media & The Choice Led by Ralph and Vicki Cianciarulo, Content King Media produces The Choice TV, one of the outdoor industry's longest-running and most respected television programs. Airing on the Pursuit Channel, Wild TV, and their YouTube with past seasons, The Choice is built on authenticity, family values, and a deep passion for the outdoors.