Sierra Bullets and Barnes Bullets are pleased to announce its attendance at the 2026 Shooting, Hunting and Outdoor Trade Show (SHOT Show), where both manufacturers will showcase its new and current product lineups. Sierra Bullets will be exhibiting in a new space, Booth No. 13012, located on the second floor of the Venetian Expo. Barnes Bullets will be exhibiting alongside Sierra in the booth. Members of the media, customers, buyers, and all other industry professionals are encouraged to visit the booth to learn about, and explore, the 2026 lineup, including the wide assortment of new offerings from both brands.
Taking place Jan. 20-23 at the Venetian Expo and Caesars Forum in Las Vegas, Nevada, SHOT Show is the premier trade show for professionals in the shooting sports, hunting and law enforcement industries. The 48th annual SHOT Show is expected to feature over 2,800 exhibitors, highlighting innovative products and accessories from small companies and leading global manufacturers alike.
"Sierra Bullets and Barnes Bullets are excited to connect with industry peers and fellow manufacturers at SHOT Show and showcase everything that we have spent the past year developing for consumers," said Andrew Sparks, VP of Marketing and Business Development. "Both brands have extensive new line extensions and new product families planned for 2026. We look forward to introducing these new offerings to attendees and sharing how they support the evolving need of shooters and hunters."
Sierra Bullets and Barnes Bullets are committed to producing industry-leading bullets with an uncompromising focus on quality and performance. Each brand has earned a trust reputation through decades of innovation, precise manufacturing and exceptional craftsmanship. Together, Sierra Bullets and Barnes Bullets continue to meet the demands of consumers around the world, setting the standard for reliability and effectiveness in the ammunition industry. To learn more and explore 2026 offerings at SHOT Show, visit Booth No. 13012.
For more information on the latest new products and offerings from Sierra Bullets and Barnes Bullets, visit www.sierrabullets.com and www.barnesbullets.com.
About Sierra Bullets
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra's bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Barnes Bullets
Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world's most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes's customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.