Mossy Oak will once again have a significant presence at the SHOT Show this year, held in Las Vegas, January 20–23, by serving as the presenting sponsor of the Archery Business + Hunting Retailer Pavilion, and also celebrating their 40th anniversary.
Founded in 1986, Mossy Oak's 40th anniversary marks four decades of innovation, conservation advocacy, and dedication to the hunting lifestyle. The milestone underscores the brand's continued investment in the future of the outdoor industry and the relationships that have helped shape it.
The SHOT Show attracts attendees from around the world, including buyers, media, and industry professionals, and remains the largest trade show dedicated to the shooting, hunting, and outdoor industries. The 2026 SHOT Show will span more than 820,000 net square feet of exhibit space — nearly 14 miles of aisles — and feature over 2,700 companies showcasing the latest innovations in firearms, ammunition, hunting and shooting accessories, archery equipment, outdoor apparel, and more.
The Archery Business + Hunting Retailer Pavilion, put on as a collaboration between the NSSF and Grand View Outdoors family of brands, serves as a hub for the bowhunting and archery segment of the industry, bringing together manufacturers, retailers, and media in a focused space designed to drive interest and encourage connection. As presenting sponsor for the Pavilion's third year, Mossy Oak reinforces its longstanding commitment to the archery and hunting community while helping reinforce the Pavilion as an entrenched bow hunting destination during SHOT Show week.
"We are very excited to be the presenting sponsor and 'gathering place for all things hunting' in the Archery Business & Hunting Retailer Pavilion at SHOT Show," said Chris Paradise, Sr. Vice President, Mossy Oak Enterprise Brands. "Mossy Oak's leadership position and commitment to the outdoor industry is further evident by our initiative for the hunting community to join us in the Pavilion as the place to be at this year's SHOT Show and beyond!"
For additional information about the 2026 SHOT Show, visit www.shotshow.org.
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 40 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is The Official Camouflage of Conservation.™
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