Hook & Barrel Magazine®, The Lifestyle Magazine for Modern Outdoorsmen™, has launched BEYOND THE BOOTHS—a premium content initiative delivering exclusive coverage of the latest and greatest products from 15 of the industry's leading brands. The program commands prime placement on hookandbarrel.com, showcased in a bold, custom-built homepage module designed to capture attention instantly.
The campaign comes to life on the SHOT Show floor, where more than 100 high-impact banners dominate every aisle across The Venetian Expo and Caesars Forum. The banners feature a QR code that seamlessly directs attendees to the BEYOND THE BOOTHS landing page, turning foot traffic into engaged digital audiences.
"BEYOND THE BOOTHS was implemented to extend the SHOT Show experience far beyond the show floor," said Dave Maccar, Director of Digital Strategy at Hook & Barrel. "By combining premium digital placement with high-visibility on-site activation, we created a direct path from aisle traffic to meaningful brand engagement."
About Hook & Barrel Magazine®
Hook & Barrel is the lifestyle magazine for modern outdoorsmen, focusing on hunting and fishing, style and trends, outdoor culture, celebrities, food and drink, fitness, music, travel, and adventure.
www.hookandbarrel.com
For media inquiries, please contact:
Niki Morrison
Director of Marketing and Public Relations, Hook & Barrel Magazine
Email: niki@hookandbarrel.com